What is a WordPress SEO Specialist?

Posted by Can on February 27th, 2021

What is a WordPress SEO Specialist?

It is estimated that 40% of the websites on the internet are powered by WordPress. It’s no wonder then that somewhere down the road, digital marketers started to look at ways in which they could optimize these websites in a better way.

Viola! The term ‘Wordpress SEO Specialist’ was born. If you are new to digital marketing, this might be enough to confuse you. Are WordPress SEO experts any different from conventional SEO experts? Do they use a special set of tools that to optimize your websites?

Today, we will answer all your questions. So sit back and enjoy this read.

How is WordPress SEO different?

WordPress is an open-source CMS that is designed for ease of use, stability and security. But as Google became this massive behemoth, SEO fundamentals were slowly integrated into the backend. The developers have constantly tried to improve the number of SEO features over the years. 

Every post or page that you create on WordPress can be optimized with Google guidelines. You can set the best URL structure, you can use meta tags, you can use headers & you can use Alt image descriptions.

But anyone who’s familiar with SEO would know that these are not enough to ensure that your website ranks on Google.

That requires an in-depth knowledge of the nitty-gritties of search ranking, and how WordPress plays a role in it.

That’s where a WordPress SEO specialist steps in.

What is the role of a WordPress SEO specialist?

A WordPress SEO Specialist will begin with an on-site audit that helps spot potential problems, which could hamper search rankings. More often than not, it’s a problem with the site url structure. Or with heavy images that might slow the website down, or with poorly-coded plugins.

On that note, here are some of the common SEO problems that we have encountered with WordPress sites.

  •          The default setting prevents search engines from indexing the website. Believe it or not, this is true. Head to settings in the WordPress dashboard and then click on Reading. Scroll right down and you’ll see the Search engine visibility box ticked.
  •          Yoast SEO is one of the most popular SEO plugins in the world. It simplifies some of the most complex concepts and makes it easy to tweak settings with one or two clicks. But it also presents some problems. For instance, it has started to use the Flesch Reading Ease score to rate the copy. It’s a flawed way to rate content. Also, the use of the focus keyword in Yoast has been largely debated by SEO experts.
  •          JavaScript and CSS – In some WordPress themes, JavaScript & CSS will need to be loaded before all the elements on page are displayed. This can slow the website down.
  •          Cross Plugin Compatibility – WordPress websites rely heavily on plugins and therein lies the problem. Plugins can be resource-intensive. Moreover, there can be cross compatibility issues which can cause problems. If one plugin interferes with the functioning of the rest, it can cause your WordPress website to crash.

How a WordPress SEO specialist can help

These are not an exhaustive list of problems, mind you. A skilled WordPress SEO specialist will be able to solve each one of these problems. Will this get you to page one on Google? Well, if these problems were what were limiting your websites rankings, then sure.

This will get the job done.


Can

About the Author

Can
Joined: February 27th, 2021
Articles Posted: 1

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