What is a WordPress SEO Specialist?Posted by Can on February 27th, 2021 What is a WordPress SEO Specialist? It is estimated that 40% of the websites on the internet are powered by WordPress. It’s no wonder then that somewhere down the road, digital marketers started to look at ways in which they could optimize these websites in a better way. Viola! The term ‘Wordpress SEO Specialist’ was born. If you are new to digital marketing, this might be enough to confuse you. Are WordPress SEO experts any different from conventional SEO experts? Do they use a special set of tools that to optimize your websites? Today, we will answer all your questions. So sit back and enjoy this read. How is WordPress SEO different? WordPress is an open-source CMS that is designed for ease of use, stability and security. But as Google became this massive behemoth, SEO fundamentals were slowly integrated into the backend. The developers have constantly tried to improve the number of SEO features over the years. Every post or page that you create on WordPress can be optimized with Google guidelines. You can set the best URL structure, you can use meta tags, you can use headers & you can use Alt image descriptions. But anyone who’s familiar with SEO would know that these are not enough to ensure that your website ranks on Google. That requires an in-depth knowledge of the nitty-gritties of search ranking, and how WordPress plays a role in it. That’s where a WordPress SEO specialist steps in. What is the role of a WordPress SEO specialist? A WordPress SEO Specialist will begin with an on-site audit that helps spot potential problems, which could hamper search rankings. More often than not, it’s a problem with the site url structure. Or with heavy images that might slow the website down, or with poorly-coded plugins. On that note, here are some of the common SEO problems that we have encountered with WordPress sites.
How a WordPress SEO specialist can help These are not an exhaustive list of problems, mind you. A skilled WordPress SEO specialist will be able to solve each one of these problems. Will this get you to page one on Google? Well, if these problems were what were limiting your websites rankings, then sure. This will get the job done. Like it? Share it! |