Digital Marketing Trends For 2021
Posted by Zealth Marketing on February 27th, 2021
With the onset of the pandemic, 2020 has been a game changer for the business world dependent on the digital technologies. Though the Covid-19 pandemic instigated a state of undesirable chaos all over the world, it has accelerated the utility of digital technologies and services to flourish businesses globally. The adoption of digital technologies and services by businesses, have grown massively during the pandemic and post-pandemic, opening new sources of revenue.
Digital Marketing has changed the ecosystem of trade since the last few years with different marketing trends and most importantly, the changing algorithms of the Big Tech. The digital marketing trends in 2020 pivots around trends that were adopted to deal with the impact of the global pandemic on businesses. But as we leave behind 2020, what are the digital marketing trends of 2021 that will be advantageous for the business in the post-pandemic year?
Below we have listed the most important digital marketing trends to be followed in 2021 in India and all over the world.
Fabric of the business world is digitalized
Businesses of various kinds were pushed to experiment digital marketing trends in 2020 as no physical activity was allowed during the incessant lockdowns, all activities were shifted from the physical realm to digital. No matter how much turmoil the pandemic brought about in this world, the businesses that operated online clearly went uphill and also a lot of bricks and mortar businesses embraced digital marketing tactics to survive in the market! These business groups must acknowledge the importance of digital technologies and services, and follow the digital marketing trends of 2021 to have a fruitful year.
The paradigm shift in the business domain will be evident in the digital marketing trends of 2021 with a few latest trends and some that never go out of trend will be repeated this year.
Personalization in Digital Marketing
Personalization is essential for a fast and hassle-free consumer experience, certainly in 2021 as the pandemic caused online businesses to reach new heights in 2020. Personalized marketing refers to giving a tailored marketing experience to their customers of what they are looking for and also by anticipating their future needs.
There are a lot of companies that are earning ample of profits by giving personalized digital experience to their users, like Netflix and Amazon who act like mind readers for their customers by serving them with the best of product recommendations and movie lists. Netflix generated revenue of approximately billion in 2016 from its personalized digital experience to the customers and it increases by almost 30% every year. While Amazon’s personalization tactics pays off mostly through its recommendations algorithm. Basically, personalization helps gain trust and relevance on the customer’s end.
Consumers’ trust on User generated content (UGC)
User generated content (UGC), as the term itself suggests is the content created by the users or customers of the products. Reviews and feedbacks by another consumer seem to be more trustworthy for a consumer who is new to your brand. The customer tries to see through the eyes of other customers, most of the users find advertisers over-exaggerating the products as said in a 2013 survey that ads are “somewhat exaggerated” and they are unlikely to make decisions on the basis of an advertise
Hence, UGC works like indirect recommendations from one consumer to another winning equal value from both sellers and users.
Read full article: Top Digital Marketing Trends For 2021
