How To Make Your Checkout Process Even Better Than Amazon?

Posted by Mike on March 11th, 2021

The majority of e-store owners don’t overlook the checkout page while creating their eCommerce website. However, it has a lot of importance in the success of their eCommerce business as it eventually increases their online revenue. A simple yet short checkout process enhances the user experience to convince people to make a purchase.

On the other hand, if the visitors find any difficulty in the checkout process, they get annoyed and even prefer leaving the website instantly without completing their order. It will surely hurt your customer base not by converting the visitors into potential customers. This is why you need to look at the checkout page and design it carefully. You can also get help from a specialized eCommerce Website Development Company in Dubai to make your checkout process simple and smooth.

Hence, in our today’s article, we are going to discuss how to make your checkout process better than amazon. So, keep reading the article till the end!

The Best Ways To Make Your Checkout Process Even Better Than Amazon:

Now, let us explain the best ways through which you can make your checkout process better than Amazon:

  1. Take The User’s Email Address First:

Always try to capture the email address of the customers at the very first step. Yes, once the users enter their email address first, they can later decide to checkout as a guest or make an account on your website. It also helps to tell them if their account is already existed or not.

The reason for grabbing the email address first is to stop shopping cart abandonment campaigns. Without having an email, you could not make an abandoned cart email series that leads to bringing back 15% of customers who add a product into the cart and then proceed to checkout or decide not to purchase. Adding this step can help you a lot to improve the checkout process and make it better than other eCommerce websites.

  1. Create A Single-Page Checkout:

The single-page checkout process has been used by many retailers and online business owners till now. It is a process that allows the user to accomplish the checkout process on a solo page. There are many advantages of one-page checkout, which are as follows:

  • The pages look shorter that animate the customers to buy even when they are in a hurry.
  • It has a faster speed because of having fewer steps.
  • It needs fewer clicks.

The most popular eCommerce sites, like Nordstrom, Sephora, and Amazon use one-page checkout. So, you should also try this practice on your e-store.

  1. Fully Optimized Checkout For Mobile Devices:

Many customers face some issues completing a checkout process on mobile. This is also a reason for cart abandonment. However, you can overcome this problem by following some tips:

  • Create a large clickable button for easy access
  • Decrease images to lessen the loading time
  • Ensure security indicators, like "this is safe and encrypted payment."
  • Eliminate distractions, like pop-ups and ads
  • Easily fill up for forms on a mobile device to boost conversions
  1. Minimize The Steps Of The Checkout Process:

Minimizing the step of the checkout process will lead customers to quickly fill-up the form. It helps both the customers and entrepreneurs. Customers who can easily complete a payment process would like to shop again, and it decreases the abandonment rates.

On the other hand, online business owners can generate good revenue this way. Hence, you should keep in mind that minimizing the steps does not mean decreasing the essential information of the customers, but asking too much and unnecessary information is useless and not a good move in a checkout process.

Wrapping Up!

Improving the checkout process of your eCommerce website should be your priority. By doing this, you can increase conversion, build trust, and reduce the cart abandonment rate on your site. Always try to create a greater checkout process and give high competition to other similar websites. You can make the checkout process even better than Amazon by following the above simple steps. However, if you have any queries while developing the checkout process, you can contact a trusted eCommerce website development company at

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Joined: December 12th, 2019
Articles Posted: 59

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