Should I bother with Google Ads?

Posted by Jason Norman on March 11th, 2021

If you run a business in the Wall area, you know the struggle of trying to advertise and keep your customers engaged in the third decade of the 21st century. The traditional media forms through which advertising was handled, failed to mention the nature of the advertisements themselves just don’t work anymore. Between people being sick of traditional advertising, which is admittedly annoying, and the media themselves becoming rather obsolete, you have to change with the times if you want to keep being discovered and keep your existing customers further engaged, eliminating churn.

So, if you’re dealing with website design in Wall, you’ve probably got a layout in your mind that has a lot of space for banner ads, Google Ads, pop-ups and other forms of aggressive modern advertising. The question is, will this stuff work?

I will tell you now that most of your banner ads, pop-ups and overlays are not going to work. Even if you put scripts in place that don’t want to let people load your page with ad blockers turned on, and blockers are always one step ahead, and most people would just assume not visit your site as turn ads on. However, the question of Google Ads in Wall isn’t cut and dry.

What are Google Ads?

Google Ads is a platform powered by, unsurprisingly, Google. Utilizing the same logistics and statistical trends that power SEO, they render ads through allocated space on the website similar to traditional banner ads. So, with ad blocking technology pretty much being here to stay, like it or not, should you bother with integrating Google Ads on your website, or choosing it as a platform through which to advertise your product or service?

I absolutely would say that it shouldn’t be your primary approach, let alone you’re only one. However, given that certain platforms are a little more closed ended, such as set-top boxes and certain closed-ecosystem mobile platforms, ads are not entirely blocked across the board. There is a time coming, not that far in the future, when these platforms will also allow their users to block ads at the user’s discretion, but that time is not now.

Does this have a future?

This absolutely has a future, as I anticipate some sort of compromise between users, website owners and advertisers to occur in the future. We have already seen similar compromises in the environment of traditional advertising in places like Europe, where the ire against commercial interruptions brought about a pre-roll system similar to what some YouTube videos use, which was far more tolerated. That has no future now, but there was a time.

I anticipate that Google Ads in Wall will probably manifest through some other approach down the line, and any infrastructure you are currently using will simply adapt for that, so I would not be afraid to go ahead and use this, just, as the old adage goes, don’t put all your eggs in one basket.