SEO Tips: Best Ways to Avoid Google Penalties
Posted by Turnoverweb on March 25th, 2015
You have probably heard of websites being penalized by Google and are wondering how you can protect yours from suffering the same fate. A Google slap can result in lower search engine rankings; some sites even get removed (de-indexed) from the listings. For some business owners, a penalty from Google can dramatically decrease revenue. So what can you do to ensure that your site avoids such punishments? Here are some important things to keep in mind.
Build Natural Links
Google is known to go after websites that implement spammy ‘black-hat’ link building methods and join link schemes in order to manipulate search results. This search engine giant even manually penalizes sites with unnatural links.
You may also need to audit your outbound links, removing any affiliation with untrustworthy websites. The very least you can do is to add a “no-follow” tag to all your links. You might also need to disable auto comments on your blog to prevent spammers from trying to link to their site from your comments section.
Work with a Reliable SEO Company
One of the best investments for your business is to hire a trustworthy search engine optimization company to take care of your website. You want to work with experts who are always updated on the latest Google policies and can position your SEO campaign so that it is always compliant. The best SEO companies use proven, time-tested methods to ensure that your site never violates Google’s rules.
About the author:
The article writer Elizabeth Cachay is associated with Turnover. Turnover is a digital marketing firm specializing in Search Engine Optimization, Local Search, Social Media Marketing, Conversion Optimization, Analytics & Tracking, Reputation Management, Mobile SEO, and Spanish SEO.
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About the AuthorTurnoverweb
Joined: December 17th, 2013
Articles Posted: 32
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