What is the importance of a Website Redesign Plan?

Posted by John Phil on March 12th, 2021

A well-structured website redesign project plan template will prevent you from getting overwhelmed and wasting time analyzing the changes that need to be made. According to Stanford University, 75% of individuals evaluate the credibility of a business depending on the layout of its website. A great website redesign project plan is the key to success for your business and the end-users.

The major purpose of redesigning your site is to generate more traffic, get qualified leads, and add features to enhance the user experience. Your business priorities will decide the scope of the redesign of your website. Hence, there is an important need for a website redesign project plan if you want efficient results while saving a lot of time and effort. 

So, the next time someone asks you why you need a web redesign project plan, you tell them you need one to increase the functionality of your website and grow your overall business. In this blog, we will talk about website redesign plan in a more comprehensive way:

1. Have an overview of your existing website

When you first hand over your website for redesigning, ensure that you are aware of the ins and outs of it.  From your company's vision and mission to all the services and products you offer. Have a clear idea about the industry you serve and how you can influence it.

2. Make a list of the goals you wish to accomplish

Why do you need a web redesign project plan? What do you wish to achieve afterward? Is it the increase in traffic? Is your page loading speed slow? Do you feel that the font style and colors used in your website need to be redefined? 

Whatever these reasons may be, make a list of all these factors it'll give you a clearer picture of how you can proceed further.

3. Establish a website redesign project management plan

The possible goals we have mentioned above are fairly basic—after all, there are lots of ways that you can boost your bounce rate or site speed. That being said, in order to boost performance factors, you need to decide exactly what you want to do with your design.

For instance, is your existing navigating incredibly confusing and actually causing users to bounce off from your site?  Do you feel that the users aren't engaging with your content? The solution to this might be indulging in more visual graphics and using a conversational tone.

4. Launch your redesigned website

Once you have figure out the factors that need to be changed, it's time to rectify them. When the redesigning is completed and you implement the changes, your new and improved website will be ready to launch.

However, there is more to the website redesign plan than to just apply the changes. 

5. Track the performance of your website after redesigning

Developing or redesigning a website without evaluating the results is like tossing all your work and effort down the drain.

There was a purpose you decided to improve your website—if you didn't see the sales you expected, or whether your template was just out of date. It's important to make sure you've solved those problems, and the website is finally providing you all that it once did not. The one way to achieve this is through conducting a thorough analysis.

6. Marketing tactics to yield better results

Getting your website redesigned is an endeavor that can yield significant results, and if you wish to see more benefits then you should also up your marketing game that goes hand in hand with website design.

This may include search engine optimization (SEO), content marketing, and much more. When you are redesigning your website, you can easily modify the content, add relevant keywords,

Key Takeaways

Now that you are well-versed with the process of how to manage a website redesigning, you will be able to reap a plethora of benefits. The magnitude of your redesign efforts can vary considerably depending on your objectives and priorities. Your content is already doing wonders with an out-of-date GUI, and improvements to the UI or web design can improve your chances to increase your visibility. In other cases, you will need to focus thoroughly on what you want to convey and how to go about it in an efficient manner, guaranteeing that your trendy external marketing has some internal meaning.

Often you're going to have to fully re-engineer how your users see you and navigate your website, and these modifications can drag a long list of improvements. Whatever direction your website takes, keep these key dimensions in mind to make your redesign process seamless and effective- continuous development, before and after changes, A/B user testing. If you have any other ideas or concerns regarding the website redesign plan, you can mention those in the comments section.