How Email Marketing Is A Good Back-Up Plan For Icos.

Posted by rockmartin on March 12th, 2021

Email promotion is a reliable way for an ICO entrepreneur to engage with prospective customers.  You can use it to walk potential ICO participants through the product, get them to take the desired step, and earn their confidence.

However, not all email service providers (ESPs) support ICOs. For example, all emails that encourage, offer, exchange, or sell ICOs and cryptocurrencies are now prohibited by MailChimp.  As a result, when selecting an ESP for ICO direct marketing, pay attention to the Use Policies, which define what types of content are appropriate to submit.

Here are top pointers to help you improve your ICO email marketing

1. Compile A List Of Prospective Investors' Email Addresses.

Create a subscription contact form on your landing page to obtain the email addresses of potential ICO participants and begin a long-term partnership with them. Set their preferences by describing the advantages of getting your emails.

2. Make The Subscriber List More Segmented.

Since the cryptocurrency industry is global, customize the mailing list to the languages spoken by prospective investors.  The first choice is to allow users to choose their favorite language during the subscription process.  Another option is to make the site multilingual and have a register form for each language on the relevant pages.

If you have all of the necessary material, you can create the mailing list by language. You'll be able to send emails to your network in the language they recognize.

3. Make Newcomers Aware Of Your Offering.

Even a seasoned ICO participant can find it difficult to fully comprehend a new project at first glance, particularly on a landing page. Set up an automatic email stream after them sign up to express the idea and priorities of the venture to subscribers. You'll meet investors this way, and you will be able to share your experience of the developed technologies with them.

4. Be Up To Speed with The Latest Developments And Improvements.

Be ready to take over the process of your ICO. The whitepaper can be changed, the technology can be enhanced, the token delivery system can be changed, and even the ICO date can be changed. This is the most essential piece of information for the buyers that can get lost in the shuffle of chats and social networking feeds, but not in email.  Take benefit of this opportunity to send email updates to your subscribers on what's going on.

5. After The ICO, Stay In Touch With Your Network.

The end of the ICO is not an excuse to stop your ICO direct marketing.

Investors bought into the item and put money into its production, so keep them up to date with anything that happens with the project after the ICO. Inform your subscribers that your token has been placed on exchanges and that your roadmap targets have been met. You can submit weekly reports to show your clients that you have things running smoothly. Inform the attendees of the activities you will be attending.

Find more information relating to ICO direct marketing , and ICO email marketing here.