Reasons to get media training

Posted by jaques montegolifier on March 13th, 2021

Media coverage is essential for anybody working in the limelight. It allows you to present your personality to the public. It is only natural to want to make it right.  Media is a double-edged sword. It can either lift you or bring you down. It all depends on how you handle it.

Journalists are in search of exciting stories and information about famous people. A knack to deliver takes you a long way. Thus, people in the limelight should consider getting trained to face the press to avoid any missteps. Here are some of the reasons for considering media training: 

Right message delivery: When you are in the public eye, every word you say weighs more than you think. Hence, making it count in the right way is essential. Media training helps you acquire the skills to deliver your thoughts appropriately. You can learn to say what you want without causing offense and distress to your audience. It helps to project your personality in the right light.

Handling complex questions: Journalists are eager to get the most out of the interview. It is an essential part of the media to deliver exciting and informative content to the audience. Thus, they bombard you with questions in a bid to get impromptu answers. As a result, you get random questions. A media coach trains you in anticipating and handling such challenges proactively.

Avoid getting misinterpreted: Being well-prepared for a media interview is crucial to avoid mishaps. If your key messages are not concise and lack clarity, you can get misquoted. As a result, you might end up sending the wrong message unintentionally. Through media training, you can avoid such scenarios by becoming skillful in message delivery. 

Develop healthy media relations: Your learning is not limited to adequately presenting yourself to the media. You also get to understand the workings of the press and build ties. The training involves making you aware of the press environment and introducing avenues. Your skills during the interviews help to engage and develop prospects with the journalists.

Control the interview: Those asking questions have the upper hand in getting what they want. Nevertheless, you can still stir the interview in your direction by anticipating and preparing well. It is an essential skill that you learn from a celebrity coach when you are a public personality. You can maintain your composure to get the desired outcome.