Diadora: sharing the gift of quality footwear and apparel

Posted by sportscorner on April 3rd, 2015

Italian brand Diadora’s principle is rooted in one word: sharing. The brand’s name itself is derived from the Greek word “dia-dorea” which means “to share honors and gifts.” And the brand has shared its gifts to the world since the company’s founder, Danieli, with the help of his wife, first made mountain climbing boots in 1948.

Several decades later, Diadora has been a globally recognizable brand. Its products are still made in Italy. From mountain climbing boots, it diversified to making running shoes and eventually tennis shoes. As the company grew, its shoes became more technologically advanced and became the official footwear of tennis greats like Bjorn Borg, Martin Mulligan and Guillermo Vilas. However, it has never forgotten its humble roots as shown in its logo. The logo, often mistaken for an arrowhead, is a symbol that dates back to the laboratory where the first shoes were made.It is an “open upper” an important tool that was used by the founder in 1948.

Now, Diadora carries more than footwear. It has a whole array of products that can be used by athletes and sports enthusiasts in different sports, as well as urban wear for people on the go. However, Diadora still takes to heart the principle for which it owes its successes to. The company aims to share its success and talent to inspire people to reach for their dreams while helping others to reach for the same goals. Although Diadoraencourages athletes to have a competitive streak, iturges them to be respectful of both teammates and opponents, alike.

True to its name, Diadora has shared its unique products in the Middle East through Sports Corner. Either than shoes, Sports Corner stores carries a wide array of Diadora products like the Helsinki Cap, Frankfurt bag and Havanna shorts. The Helsinki cap is perfect for training, especially under the heat of the sun. The cap is 100 percent cotton, for better heat dissipation, making it breathable for the wearer. It has an adjustable Velcro strap for a more comfortable fit. Diadora’sKingston shorts also exhibits the same breathable quality without compromising the protection of the wearer. The shorts are 100 percent soft polyester with an inner lining from the same supple material. Athletes and sports enthusiasts can also avail of Diadora’sFrankfurt Trolley bag. The bag makes it easier to carry training clothes and accessories. Its several pockets and special plastic inner box also makes organizing stuff a lot easier. For more Diadora products, you can visit Sports Corner stores nationwide.