Genera Provides Innovative Lottery Formats And Gaming Solutions
Posted by ricky26 on April 4th, 2015
Although players have one out of a billion chance of winning a lottery jackpot, the burning desire and hope of winning within the hearts of millions of people is what has made the lottery to become so successful and widely popular. However, the lottery industry in the 21st century is facing a crisis on multiple fronts. How do we get younger players to jump on the bandwagon? How do we address the rise of new digital platforms and unregulated competitors? How do we ensure ease of access and innovation while at the same time maintaining effective regulation and high social responsibility?
These are big questions. But instead of unconquerable problems, Genera Networks takes them as fundamental challenge, and we’re taking them to task with our unique gaming solutions for the international market. We specialize in innovative Lottery formats and gaming solutions, exclusively provided to regulated lottery operators. We’re continuously developing new products that speak to both new and established customer bases without cannabilizing on existing revenue. Our products are unique in their combination of simplicity, high entertainment value, broad distribution, and high revenue potential.
Our flagship proprietary game format, Nabor®, provides a combination of frequent winning opportunities and social entertainment value for the players. Playing this geolottery game is simple and doesn’t involve any lottery tickets or numbers. To play, all that is required is the player’s home address. When someone wins, the closest participating neighbours also win and vice versa.
Recently, Norsk Tipping in cooperation with Genera Networks launched Nabolaget, a Norwegian edition of Nabor. The first draw of the game premiered in February of 2015, as part of an exciting, weekly entertainment show. In Nabolaget (which means The Neighbour in English), Alex Rosen, the celebrity anchor travels to winning neighbourhoods to interview locals and surprise them while bringing the villages and cities across Norway into limelight. The main winner of the show will receive a prize of whopping NOK1 million while the closest neighbours participating will get prices from NOK50 to NOK100,000.
