Social Media Aggregation: An Advantageous Marketing StrategyPosted by Julie Wiley on March 15th, 2021 The first thing that comes to mind after waking up in the morning is undoubtedly checking social media and getting in touch with what was missed out by you last night. Isn't it? Social Media has gradually become the 'Lifeline to Civilization' for us. Over the recent years, it has emerged as a platform for businessmen to promote their brands. Social Media is like a vast pool of UGC (User Generated Content) UGC is a more humanistic approach to marketing and hence helps people connect with the brand better. What is Social Media Aggregation?Have you ever thought about integrating your social media with your professional platform, i.e., website, to further increase your audience? Think about it this way. You buy a variety of shoes from different brands and stores and arrange them properly in your closet. Wouldn't it look more presentable & attractive now? Of course, it will! Good quality along with quantity is a great combination to get more engagement and audience. Thus, this is what Social Media Aggregation is all about. Collecting from various platforms and presenting them together in a unified form is called Social Media Aggregation. Now you would wonder how exactly does it happen? Simply with the help of Social Media Aggregator tools that help in integrating your social media content with your website. What are Social Media Aggregators?Social Media Aggregators are simply tools that collect your curated social media posts in a particular feed that can be embedded on your website to make it more presentable and give your website a stronger presence. Talking practically, let us give you an example. Suppose you have run a giveaway, and your audience is actively participating in the contest and tagging you. It is a huge success, and you wish to showcase this together in a unified form on your website. And while you could share the posts from one platform, you might miss out on another platform. That's where Social Media Aggregators come in. With these tools' help, you can collect your posts from various platforms and present them in a singular form on your website. While searching for a Social Media Aggregation tool, you must look for the following features for a flawless performance.
The above features make the tool more user-friendly and reliable at the same time. Taggbox has all the mentioned features, and hence it is the perfect Social Media Aggregation tool. It comprises many brilliant features like personalized design, layout, fonts, real-time updates, and many more. Various Ways To Use Social Media AggregatorsNow that we are aware of the purpose of Social Media Aggregators mentioned below are the key ways to use these tools for brand promotions. #1 To Embed On WebsiteTo further enhance your website's overall look and make it more attractive and appealing, you can embed your social media feed to create a story around your brand or service. Embedding a feed on your website will bring in more engagement and attention from your audience. #2 Social Wall For EventsDo you wish to host a great event with lots of interaction and participation from your audience? Well, a Social wall is a perfect way to engage your audience and encourage them to participate. Be it a wedding, seminars, conferences, concerts, parties, or any gathering, a social wall with real-time updates on a digital screen pumps up the audience to actively engage in the event. #3 Indoor DisplayImagine entering a venue and witnessing social media digital signage. Wouldn't it grab your attention for a few moments? Displaying a social wall in your respective venue, be it the lobby of your office, retail stores, hospital, airports, etc., is an interesting way to grab your visitors' attention. #4 Selling with E-CommerceBy creating valuable and engaging content, you can easily convert it into a shoppable UGC gallery by adding the tags to the product (pricing, product details). This way, you can create your online store. You can embed it anywhere on your website and drive more conversions. You can showcase this on a display wall in your store and eventually gain more attention from your customers. The ConclusionWhile concluding, all we can say is that Social Media Aggregation is of utmost importance to all brands and businesses.
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