Is Netflix Business Model sustainable in 2021?

Posted by Stephen on March 16th, 2021

Indeed no one is unfamiliar with Netflix - the US video streaming platform. Starting as a DVD rental provider, Netflix now, with global coverage, has more subscribers than all other streaming services combined.

Behind that success is the change in the business model of Netflix. This article will help you partially explain and understand more about this amazing growth.


Netflix, Inc. has gotten perhaps the best entertainment organization ever. Netflix, Inc. was initially settled in 1998 by offering types of assistance to clients by sending actual duplicates of movies, programs, video games, and other correspondence structures through a standard messaging framework.

Through quick changes in technology, Netflix moved its business model and developed dramatically. They have gone from actual deliveries to allowing clients to stream their number one substance anyplace and whenever.

Today, the platform has developed streaming technologies that have upgraded and improved Netflix's general business construction and income. This platform gives watchers the capacity to stream and watch different TV shows, movies, documentaries, and that's only the tip of the iceberg, through methods for utilizing a software application.

Since Netflix changed its suggestion to streaming, it has become the world's seventh-biggest web organization by income on a worldwide scale. Coming up next is an outline covering the determinations of Netflix's business material model and its center tasks.

Quick facts & statistics about Netflix

  • The company started renting out DVDs by mail in 1998.
  • Netflix reached 4 million subscribers in 2005.
  • In 2007, Netflix launched online video streaming.
  • Netflix appeared on the PS3 and smart TVs in 2009
  • In 2013, Netflix released its first three original series, House of Cards, Hemlock Grove, and Orange Is the New Black.
  • As of 2016, Netflix was available worldwide except for a select few countries.
  • In 2017, Netflix won its first Oscar for The White Helmets won in the Best Documentary Short Subject category.
  • In 2018, Netflix officially beat HBO’s 17-year-long run in Emmy nominations.
  • The revenue of Netflix in 2019 exceeded over B.
  • In the second quarter of 2020, Netflix gained total revenue of over 6.14 billion U.S. dollars, increasing over 13% in the corresponding quarter of 2019, promising another successful year for Netflix.

The business model of Netflix

Netflix’s initial business model

Netflix's first working model was to allow clients to lease a video by choosing it online, at that point dispatching it straightforwardly to their location by post. Also, in 1998, Netflix began renting out DVDs.

In the US, the organization offers a level month-to-month charge for DVD rental administrations. A supporter makes a rundown to lease movies. Films are appropriated solely through the US Postal Service from provincial archives. Subscribers can keep rented plates as long as they need, yet there is a breaking point to the number of circles every supporter can have all the while. To lease another plate, the enrollee should return the past circle through an answering envelope. At the point when gotten, Netflix sends the following accessible plate in the supporter's rental rundown.

From renting DVDs to a subscription model

After a year, Netflix changed from renting DVDs to online subscriptions and paid month to month. This move has made a great deal of accommodation for clients, totally diminished charges caused, and streamlined administration and activity of the business.

Since dispatching the month-to-month subscription model in 1999, Netflix has arrived at 239,000 subscribers in its first year and immediately hit 1 million subscribers in 2003. Netflix right now creates about $ 15 billion yearly, with 125 million paid individuals from more than 190 nations.

The outstanding development of Netflix can be credited to these key patterns:

  • Technology: available on many platforms, websites, TV app, mobile app.
  • Comfort: being able to watch their favorite shows at their most convenience
  • Subscription: simple structure and low monthly cost;
  • Data-driven: used for creating recommendations fitting personal preferences.

How does the Netflix business model work?

Netflix has three simple types of subscriptions:

  • The Basic package with a fee is 7,99 €/month, cannot watch HD quality, cannot watch multiple devices at the same time.
  • The Standard package with a fee is 11,99 € month, watching HD quality, and watching two devices at the same time.
  • Premium package with a fee of 15,99 €/month, watching HD and Ultra HD quality, can be viewed on 4 devices at the same time.

With these 3 kinds of subscriptions, you can get access to all types of TV shows and movies worldwide.

Also, Netflix has 3 business segments:

  • International streaming: revenues from monthly membership fees for services related to streaming content to members outside the U.S in 190 countries.
  • Domestic streaming: revenues from monthly membership fees for services related to streaming contents to members in the U.S
  • Domestic DVD: revenues from monthly membership fees for services consisting solely of DVD-by-mail.

Netflix’s Total Revenue has increased 78% from .8 billion in 2016 to .8 billion in 2018 and is expected to grow around 50% to .2 billion in just 2 years.

Revenue growth of about .2 billion over two years to be driven by the contribution of about .5 billion from the (1) International Streaming segment, and about .9 billion from the (2) Domestic streaming segment, partially offset by lower DVD revenues.

(A) Revenue from International Streaming to increase over 50% (about .4 billion) in the next two years

Netflix continues to attract more and more international subscribers, though there is growth in monthly fees.

It seems that there is a comparatively faster rate of growth in subscribers in 2020 and slower growth in 2021 since the appearance of Apple’s and Disney’s direct-to-consumer streaming offerings could attend the market.

  • International Streaming revenue tripled from about billion in 2016 to .6 billion in 2019, resulting from an increase in memberships.
  • It is expected that revenue may grow by 60% in the next two years, to .1 billion by 2021, driven by its original content creation, which definitely adds more subscribers, despite growing competition.

(B) Revenue from Domestic Streaming to increase about .8 billion in the next two years

The company added more than 15 million subscribers between 2016 and 2019. The number of subscribers is expected to increase sharply in 2020 due to the impact of COVID-19 and then start to decrease slowly in 2021 due to change in pricing and more competitors.

  • Domestic Streaming revenues increased from billion in 2016 to about billion in 2019, driven by growth in memberships.
  • Revenue is expected to grow by more than 30% to about billion in 2021, due to increasing fees/subscribers. For instance, Netflix raised its prices in the U.S. and some Latin American countries at the beginning of fiscal 2019. The Standard plan (two HD streams) increased from .99 to .99 per month; the Premium plan (up to four Ultra HD streams) increased from .99 to .99 per month; and the Basic plan (with a single non-HD stream) increased for the first time, from .99 to .99 per month.
  • Domestic Streaming sales may contribute a decline to total revenue from 46% in 2019 to about 42% in 2021.

Is Netflix profitable?

Netflix has been performing great, with its net benefits becoming 6x from around --content--.3 billion out of 2014 to .9 billion out of 2019. Also, It has been consuming money, with free incomes dropping from - --content--.1 billion out of 2014 to - .3 billion out of 2019.

The contrast between these two measurements can be clarified by how Netflix represents its substance speculations, discounting just a segment of its substance every year on its pay explanation. Netflix's spending on content is developing quickly, expanding from about billion out of 2017 to .5 billion out of 2019. The amortization of substance has been lower, developing from about billion to billion over a similar period. As per Netflix, about 90% of a show's worth is used within four years of its introduction.


In 2000, Blockbuster was offered to buy Netflix and all of its assets for just $ 50 million. Today, Netflix is worth 5 billion in market capitalization. Through powerful tech tactics and accessibility innovation, Netflixed has been successful in increasing the customer experience positively and becoming one of the biggest Internet companies.

Revenue growth of about .2 billion over two years to be driven by contribution of about .5 billion from the (1) Internatio

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Joined: January 20th, 2021
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