How Business Cards Amp Up Your Marketing Efforts?

Posted by Postcard Portables Canada on March 16th, 2021

The overcrowded competitive landscape means that you need to use every weapon in your marketing arsenal to grab the prospects' attention and convert them to loyal customers for your brand.

Did you know that you can leverage your Business Cards in Calgary to act as a potent marketing tool?

Yes, you read it right.

With business cards, smart business owners and decision-makers aren't just handing out contact information. Brands can use the cards for a range of marketing purposes too.

Here are a few ways in which business cards amp up marketing efforts:

1 – Multiple uses

You can ensure that you improve the card's functional value so that the prospects interact with them more often. Ideas include adding it as a post-it note, as a desktop calendar, or as a bookmark. This way, the card remains longer in front of the targeted customers. Such innovative techniques are in complete contrast to a regular card, where the recipient may throw away the card after an initial glance.  

2 – Add links to online presence

The online marketing links prove to be a great addition to business cards in Calgary. Social media, websites, YouTube – all these links can prove valuable for the customers to keep in touch with you. They also open up a new avenue for communication. Such innovation helps bridge the gap between offline and online, and they can emerge to be an effective lead generation tool.

3 – Elevate the engagement

Many cards also come with witty quotes or a puzzle question to keep the recipient engrossed. As compared to a plain vanilla business card, such efforts put a stamp of recognition and recall with your brand. Surprising recipients with brain teasers can go a long way in eliciting a favourable brand recall value with the help of business cards.

4 – Add client testimonials

Adding one or two lines of testimonials from past clients is the new marketing technique that adds value to the card backside's limited real estate. We are fans of such cards that seek to impress recipients while providing contact details at the same time. They tend to act faster towards the conversion objectives when they see such encouraging words about your brand on the back of the card. Hence these testimonials can go a long way in helping strangers convert to long time customers for your brand 

To sign off

These were a few ways to lend impact to your marketing with the humble business card for your company. With the massive marketing potential of business cards in Calgary AB, you ought to get it made from a reputable signs and solutions company like Post Card Portables.

Robert Harrison is the author of this article. To know more about Printing Services Halifax please visit our website: postcardportables.com