An Extraordinary Opportunity for Publishers to Boost Up Revenue with AMP Monetiz

Posted by Oliver Nguyen on March 16th, 2021

AMP ads are the newest addition in the digital advertising armour for publishers that brings a great opportunity for all the publishers to accelerate their revenue. This has been an excellent way for publishers to make additional money with the help of companies such as AdSparc. They make sure that publishers get all the benefits with the efficient amp monetization solution.

The Characteristics of AMP Ads:

AMP ads consist of a few major characteristics that set them apart from standard ads we find on the web.

• Reduced File Size: AMP-HTML helps  reduce the file size exponentially. These types of ads also consume fewer resources. Reduced file size helps to load the page much faster than standard ads.
• Fast Loading Time: In the page rendering process these ads are requested much earlier and displayed immediately at the time when the user is about to view the page. The light size of the file helps increase the ad load speed.
• Higher Viewability:Faster loading  ads increase viewability. The higher viewability the ad gets the better CTR (Click Through Rate) can be achieved which means a better revenue stream for publishers.
• Flexible Ads: These AMP-specific ads can play across all the devices like mobile, desktop, tab, laptop and so on. On AMP pages these ads are coordinated with the limited resources of the devices that enhance the user experience.
• Malware Free Ads: AMP ads are malware-proof as they are verified before distribution. It helps the brands to maintain their face value and advertisers to keep up trust which is also advantageous for the publishers in the long run.

How AMP Monetization can Shoot Up the Revenue of the Publishers:

The amp monetization is now the faster, safer and very sustainable way for the publishers to boost up their revenue. Companies like AdSparc makes sure that their amp monetization solution work towards the goal to make the experience stressless and flawless for the publishers.

• Next Generation Header Bidding-

1. They offer server to server header bidding to maximize bid competition that can increase the ROI.
2. It is a unified platform where all the demand sources can bid for the publisher’s inventory simultaneously.
3. The increased competition will also increase the fill rates and eCPMs and thus the publisher will revenue from that.
4. Publishers also get advantages of efficient wrapper solutions, adapter solutions and parallel bidding tags.

• Innovative Ad Units-

1. Innovative ad units help boost viewability at an incredible rate for their attractive features and engaging quality.
2. AdSparc’s AMP-specific ad-unit such as the Flying Carpet brings higher viewability, higher CTRs, and higher eCPMs for publishers’ AMP inventory within its AMP monetization solution.
3. Innovative AMP ad units provide Fast Fetch Implementation and new Out of Page Placement that can increase viewability by 95%.
4. Get the benefit of Flying Carpet, FootAd, HeadAd, PushAd, InterAd, ComboAd for efficient amp monetization.

• 15+ SSPs with Partnership-

1. To bring demand to the ad inventory they provide 15+ SSPs.
2. The more SSPs publishers get the more revenue opportunity they have.

Visit https://www.adsparc.com/publishers/amp-ads-monetization/ to get more benefits in amp monetization for publishers.