Pay Per Click AdvertisingPosted by Piama Media Labs on March 17th, 2021 If you’re just getting started with pay-per-click advertising maybe you’re just trying to learn a little bit more about it for your own business or maybe you just got a job in pay-per-click advertising and you need to know more. What Is Pay Per Click Advertising?Pay-per-click advertising is a form of advertising where if you’re an advertiser you pay for each click to your website or if you have a mobile app something like that so every single click that you’re driving, you’re paying for each click. You don’t pay for impressions, you don’t pay for anything like that you’re paying for click specifically now. Google ads are the most well-known pay-per-click advertising network. Along with Bing ads I consider Facebook to be a pay-per-click advertising network even though technically it’s not, it’s really considered social advertising and you’re generally paying for impressions on Facebook ads but I still consider it to be a pay-per-click advertising network. But ultimately what it is is that advertisers are setting bids on keywords for clicks to their websites so you’re either bidding on keywords or you’re bidding on audiences and if you’re an advertiser you only pay when an advertisement is a click. Like it? Share it! More by this author |