Why is signage important for brands?

Posted by Susan California on March 17th, 2021

When we go to an office or residence we look for the address, but for a brand, we follow the sign. Signage is an effective, long term and cost-effective marketing tool for getting people introduced to a new brand or extension for established brands and creating a permanent image in the customer's mind. It reflects the quality, taste, and commitment of the brand. If you are in a new area, looking for a super shop, the signboard of your recognized brand will drag you there without a second thought. That's the power of sign.

What should a sign look like?

It has to be effective and match the vision of its business. It must connect people emotionally with color, letters, Font, and style. The sign size should be proportionate to its background. Colors should be matched with the offered product. The shape and graphics have to be simple but fancy and attractive.3D illuminated channel letters, acrylic, Halo, Rimless channel, Neon signs, Vacuum Signs, Fairground lights, Stencil cut lights are mostly used as signs on the opposite background.

• A stunning sign helps brands to stand out from the conventional crowd and engage more customers.
• Signage is the identity of the brand and symbol of professionalism.
• It gives the customers exposure, direction, and visibility. 
• Creates an awareness of the presence as a brand in the locality
• If new customers are impressed with your sign they will entre into your shop
•  Extended Promotional activities are done through signage to keep the existing consumers engaged
•  Established logos help businesses to open outlets in new places and get attention faster.
• It creates commitment and trustworthiness between customers and businesses.
• Signage is positively correlated to increasing sales.

As businesses are thriving, demand for numerous types of signs and sign makers is increasing. Sign makers are in demand for new innovative ideas for advertisement. Along with the megacities like London, Sign makers in Staffordshire, Denver, Herefordshire, Suffolk, and other counties are also flourishing with new experiments and attractive designs to compete.

Signage is an indispensable part of business, marketing. It gives brand recognition and helps in further expansion. With the flow, the sign makers agency business is a thriving industry.