5 Things to Keep in Mind While Creating an E-commerce Website

Posted by Christina James on March 18th, 2021

Have you finally decided to join the bandwagon and build an ecommerce website for your business? Great! Having an online presence has become a necessity for businesses in today's times.

But is it enough to just have a website where people can browse through your products online? The ultimate goal behind any ecommerce website is to generate sales. For that, you need customers to shop from your website. Your ecommerce website should provide users an easy shopping experience and encourage them to buy things.

Creating a successful ecommerce website is easy if you keep in mind a few things. In this blog, we will discuss five things that will help you in your journey towards ecommerce app development.

Choose an ecommerce or web hosting platform

A major concern of every person who is looking to build an ecommerce website is the cost of development. The cost pulls back half of the people from realizing their ecommerce platform dream. But it doesn't have to be so! Ecommerce hosting platforms are a great way to build ecommerce apps in a time and cost-effective manner.

Unless you are looking to build an ecommerce solution from scratch, these platforms are your best bet. Shopify, Magento, Opencart, Bigcommerce are some of the popular ecommerce platforms. These platforms provide a vast range of customizations, support many plugins, and come at reasonable prices.

Study your competitors 

A sure shot way to run a successful ecommerce website is to find out what your competitors are doing to increase their sales. How are they driving traffic to their website, what methods are they using to convert visitors, what are their techniques to generate leads- do in-depth research on these factors.

There are several tools that help you do that, such as Ahrefs, SEMrush, etc. Analyzing this information gives you a clear picture of which areas to focus on to gain customers and how to do it. You can imitate their tactics while also showcasing your unique selling point. This will help you attract people to your website and offer them something that your competitors cannot.

Create a usable design 

The goal of an e-commerce platform is to sell products. So every aspect of a website's design must focus on it. Your e-commerce UX design should be such that a visitor entering your website gets delighted by your service and proceeds to make a purchase. Further, the design should guide the visitor intuitively through every step of their purchase journey.

Easy navigation, clear product images, detailed product descriptions, simple and quick checkout process are some of the major areas to focus on in e-commerce designs. The design of your ecommerce website should reflect the service you are selling. Your design should elevate the brand of your business.

This can be achieved by following a color scheme that is related to your brand, using appropriate fonts, icons, images, etc. A user should feel uniformity throughout the website. It is one of the most important signs of a quality website.

Give great importance to safety

Data security is a major concern today. And for ecommerce websites, safety has to come foremost since it involves storing the user's personal information and financial details. It is essential to have an SSL certificate to provide a secure connection and safety of information to users.

While integrating payment gateways as well, security must be among the top priorities. Use popular payment gateways like PayPal, Google Pay, etc. Also, it is a great UX practice to give users a message that conveys security on the payment page. It can be something as simple as a lock icon or a "100% secure" message. That will incrementally improve the user experience of customers.

Implement the best SEO practices

Imagine you launched an excellent website that offers unique products, but there is no traffic coming to your website! All your effort goes into the bin, right? You can definitely use advertisements to popularize your products. But there is a better way to drive organic traffic to your ecommerce website- SEO!

By implementing SEO practices such as relevant keywords, page titles, meta descriptions, etc., you will be able to rank your website high in the Google search. This will drive more relevant customers to your website and help in increasing the conversion rate.

Many other factors play a role in e-commerce app development, like site speed, responsive websites, etc. However, the five things we have discussed in this blog are very important and must be practised for a successful ecommerce design. Hiring UI UX design and development services is a great way to ensure that your ecommerce website will be efficient. So, go ahead and take that first step to build your ecommerce website now!