Top Emerging Trends Of Baby Products Market Progress Forecast 2025

Posted by Mrudula Anil Karmarkar on March 18th, 2021

The global baby products market size is expected to reach USD 16.78 billion by 2025, according to a new report by Grand View Research, Inc. The market is anticipated to register a healthy CAGR of 5.5% over the forecast period. The increasing population in emerging economies of Asia Pacific including India and China is likely to drive the demand for baby products over the forecast period. Increased spending capacity in developed economies of North America and Europe will also augment industry growth over the next few years.

The clothing, footwear, & accessories industry is anticipated to witness checkered growth throughout 2020, as a result of the unprecedented supply chain disruptions caused by the COVID-19 outbreak worldwide. The expected decline in the global sales of clothing, footwear, & accessories is attributable to massive supply chain disruptions across significant export markets, including China and India. However, the industry is likely to recover over the forecast timeframe, given the rising popularity of online/e-commerce sales. From a manufacturing standpoint, the sustainable or ethical fashion trend is expected to favor market growth throughout the forecast timeframe. Luxury apparel is another lucrative space for prospective manufacturers to target, given the mushrooming number of affluent and fashion-conscious consumers across the globe. Our team is diligently working towards accounting these factors in our report with the aim of providing you with the up-to-date, actionable market information and projections.

Increasing awareness among parents about baby nutrition, hygiene and safety is expected to drive the market over the forecast period. Rising female participation in the workforce has increased the spending capability, which is expected to drive the baby product market. The manufacturers of baby products are focusing on producing ready to use with premium quality in order to increase the number of customers buying baby products.

Baby cosmetics & toiletries product segment held the largest market share in the overall market. Rising awareness among parents about babies’ soft and sensitive skin has boosted demand for baby cosmetics & toiletries and this trend is expected to continue over the forecast period. Baby health care experts have drawn parents’ attention to baby hygiene, which is anticipated to fuel the growth of baby cosmetics& toiletries product segment over the next nine years.

Further key findings from the study suggest

  • The global baby products market is expected to witness a CAGR of 5.5% from 2018 to 2025 owing to increased female working population resulting in higher demand for ready-to-use items
  • Cosmetics & toiletries will witness the fastest growth at a CAGR of 5.7% from 2018 to 2024 owing to rising awareness regarding infant hygiene
  • Asia Pacific market was the largest baby products market in the past and will expand further on account of growing awareness about baby nutrition, hygiene, and safety
  • Key companies in the global market include Procter & Gamble Company, Kimberly-Clark Corporation, Johnson & Johnson PLC, Unilever PLC, Nestle S.A., and Abbott Nutrition
  • Most of these companies focus on increasing their global presence through M&A and brand awareness activities
  • For instance, in 2017, Abbott Nutrition announced its acquisition over Alere, Inc. The acquisition was intended to strengthen Abott’s presence in the diagnostics market

The baby food product segment is growing on account nutritional value provided by ready to use baby food being better as compared with homemade baby food. Apart from this rising urbanization and increasing number of working women are looking for fully prepared baby food. Growing awareness among parents about the nutritional aspects of baby food is expected to propel the baby food market over the forecast period.

Surging demand from Asia Pacific region due to the rise in spending capability of customers for baby product is expected to augment the industry over the forecast period. The demand for baby product is rising due to increase in birth-rate among the countries such as India, and China. China has revised its one child policy and has allowed two children for each family which in turn is expected to drive product demand over the forecast period.

The strict norms for manufacturing baby products by government authorities have led to the increased expenditure by the industry globally to produce products which meet the criteria’s set by the regulators. Major players continuously innovate to provide better quality products to customers, which is likely to drive demand for baby products over the forecast period.

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Positive outlook towards baby products in matured economies owing to parents concerned about the quality of the products is expected to boost the market. The online availability of different types of baby products is anticipated to propel the sales of products in matured economies, over the forecast period.

The global industry is fragmented owing to the presence of numerous manufacturers globally. Procter & Gamble Company, Kimberly-Clark Corporation, Johnson & Johnson Plc, Unilever Plc, Nestle S. A, and Abbott Nutrition. These companies manufacture baby products in various categories including baby cosmetics and toiletries, baby food, and baby safety & convenience products.

Grand View Research has segmented the global baby product market on the basis of product:

Baby Products Outlook (Revenue, USD Billion, 2014 - 2025)

  • Cosmetic & Toiletries
    • Baby Skin Care Products
    • Bath Products
    • Baby Hair Care Products
    • Other Cosmetics & Toiletries
  • Baby Food
    • Milk Products
    • Frozen Baby Food
    • Baby Juice
    • Baby Food Snacks
    • Baby Food Cereals
  • Baby Safety & Convenience
    • Baby Strollers
    • Baby Car Seats

About Grand View Research

Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.

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Mrudula Anil Karmarkar

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Mrudula Anil Karmarkar
Joined: July 2nd, 2020
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