Rising Demand and Popularity of Bespoke E-commerce Websites

Posted by Holbi on May 1st, 2015

A bespoke E-commerce site is one, which is conceptualised, and created to suit the needs of a particular customer or a brand. Each E-commerce site is different from the other and thus needs may vary for individual site. Thus, the B2B solution providers and website developers believe in creating sites that will speak about your brand and popularise your products to the global audience.

The online has a lot of competitors. There are several companies who deal with the similar business as you or the selling same kind of products. Hence, there is a need for some unique methods to outshine among others, and for the customers to recognise and shop with you. Bespoke e-commerce sites, therefore, have become famous among those businesses who would like to rise in this competitive online world.

Website development for an e-commerce website is completely different from those that are done for other sites. As an e-commerce site, you need to categorise your products, mark them according to their price tag and also make several other demarcations. However, the problem lies in catering to the different and varied aspects required to obtain customers online. For, in the online business a customer might get lost in the labyrinth of navigations and pointers. And, in doing so, he might just lose interest and switch on to the next site offering the same items as yours.

Hence, it is essential to understand what needs to be done, to make your e-commerce site attractive, comprehensive, yet simple and easy for the audience. That is why; there is a need for personalising everything, from small navigation icons to the home page. Every single aspect, can give your website the recognition it needs, and thus, you need to approach a bespoke site developer or a B2B solution provider to get it done.

The need for recognition among the customers and being a popular destination for any particular purchase has increased among the sites. The online businesses are doing as much as they can, to bring more traffic towards their website and gaining that top most position in the search engine ratings. On the whole the ranking of your page depends on the way you present your page online. The various aspects involves all the steps from the SERP ratings to sales targets. Thus, you should keep in mind that unless your page is attractive enough, the other aspects cannot be catered to.

Thus, this one factor has increased the demand and popularity for bespoke sites and many have benefitted enormously out of it.

About the Author:

This article is written by Vadym Gurevych who holds a Masters of Software Development degree from Kharkiv National Technical University (Ukraine) and has been creating commercial software products for businesses for 15 years. Currently he is the Managing director at Holbi. Holbi is the trading name of DataLink UK Ltd. They believe in online sales and specialize in providing bespoke and b2b ecommerce solutions to small and medium businesses from all over the world. Besides these Holbi also offers ecommerce consulting services.

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Joined: October 25th, 2012
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