Bulk SMS – who should use it, when and why? | Logon Utility

Posted by Bharat Thakur on March 20th, 2021

Bulk messaging is the most convenient way to communicate with the business audience and tell them about the offering you have for them. Known as the recent emergent in the field of business marketing, this technique enables its professional users to interact with tens of thousands of trading recipients within seconds. This is done using the regular short messaging services to communicate with each other. Thus, the business houses can communicate easily with any individual with a basic mobile phone and activated SMS services.

Bulk SMS services is the business marketing technique specially gauged to send and receive a large number of messages to a designated group of target audiences. This audience varies from business to profession depending upon the business domain. Saying, for example, a profession to business (also known as B2B) organization might majorly cater to various business clients, whereas business to customer (or B2C) organizations usually interact more with the customers directly. Speaking in a nutshell, may it be any audience Bulk messaging services prove their worth and significance in every business domain and thus term to be the most used business marketing technique of the current day business era.

Reason to choose bulk messaging ...

If you are looking for more reasons why Bulk SMS shall be taken as the primary marketing and communication technologies for your business architecture, here are the top 3 benefits of bulk SMS services that you must know before making your decision.

1. Two-way communication ...

All know that bulk messaging enables the trading houses to establish and maintain two-way communication with their target audience. Thus, not only the organization can send messages to hundreds and thousands of end-users but also receive messages and feedback from them. Here it is worth mentioning a crucial system that is majorly responsible for fostering the feature of bi-directional messaging in Bulk SMS Service Provider. This system is known as a bulk SMS gateway. A bulk SMS gateway is a connective channel provided by a bulk SMS gateway provider that enables the trading units to transceive colossal business messages to and from the target audience.

The SMS gateway acts as the central application system that incurs the charge of handling both incoming and outgoing messages and simultaneously channelizing them towards their desired destination.

Generally, bulk SMS gateway provider facilitates their business clients with efficient bulk SMS gateways that can handle and channelize up to 150-250 messages per second. Counting on the same lineage, the gateway can send and receive millions of messages per day.

2. Cost-effectiveness ...

The marketing budget is one of the major constraints for trading houses and startup ventures. Understanding the need of the hour, it is advisable to pick a business marketing technique that can reach to masses in an economical manner. Bulk messaging does exactly the same. By harnessing these services, the trading units can communicate with humongous audiences in a pretty cost-effective manner. Since the cost per SMS is fairly cheap, sending and receiving bulk messages as a whole is greatly in accordance with the marketing budget. Various bulk SMS gateway providers across India facilitate their business units which efficient SMS gateways that skillfully handle the Messages and thus ensure complete utilization of SMS credit without occurring any losses of SMS credits.

3. Pretty high ROI ...

With a pretty decent understanding of trading marketing, one can easily comment that may it be any business unit, it will have a high return on investment from their marketing campaigns. Thus, the campaign must ensure hitting the right audience and generate revenue from them. Bulk SMS services have been termed as the highest impacting campaign amongst various others in the queue. Bulk SMS services ensure pretty high conversation rates and thus results in witnessing more positive actions by the intended customers.