Great Ways to Use Interactive Content

Posted by ukaizen on March 22nd, 2021

There’s a mad dash online to create the most interactive content. From graphic designers to content writing services in Pune, India everyone is hiring expert help to create interactive content. But why such high demand? 

Benefits of Interactive Content

  •          Better user experience. 
  •          Better audience reach. 
  •          Better Search Engine Results Page (SERP) ranking. 
  •          Better creativity. 

So, it is quite clear that interactive content is the way to go if you want to have a successful digital presence. Here are some different ways to create interactive content: 

Responsive Infographics & Charts - Data visualization is one of the best ways to get information across. Rather than giving paragraphs and paragraphs of information in a boring manner, isn't it better to present through attractive infographics that are easy to understand and remember? Go to any top media website and you will find that they have also begun using infographics and charts to catch the audience’s attention. 

Interactive Videos - In an age where people have shorter attention spans, interactive videos are one of the best forms of digital content. Quick, creative videos that have a story built around the main communication of the video are a great way to stay in the mind of your viewer and get the desired interaction from them. Videos are highly recommended by companies providing the best content marketing services in Pune, India. 

Quizzes, Charts, & Polls - For decades, magazines, and newspapers have been using this form of interactive content to engage their readers. So, it only makes sense that this would work for the digital medium as well. So, start creating quizzes, charts, and polls that will make users interact with the content. This content should be related to your business, but it should also have a fun element to it. 

Psychometric Tests - Questions like ‘Which Lord of the Rings character are you?’ and ‘Which celebrity could be your twin?’ are some of the ways psychometric tests grab the attention. These tests allow users to assess themselves and are a great way to interact. Along with holding the attention of the user, these tests are also a great way to get data on your users. Many people love doing psychometric tests because of the fun element added to them.

Interactive Mailers - Interactive mailers involve copy, design, and development. The copywriters create a concept and copy, the designer designs accordingly, and the developer inserts a hyperlink that takes the user to the website. Almost all major brands use mailers as a way to interact with their users. These may contain info on offers, new product launches, or news. Since they are well designed and interactive in nature, the click-through rate is high, making mailers one of the best forms of interactive content. 

So, get with the times and make interactive content an important part of your digital marketing strategy.  

About Us

Kaizen Design Studio is the best content marketing company in Pune when it comes to creating interactive content. Many businesses have benefited from our services and you can too. Get in touch with us to know how. 

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Joined: October 5th, 2020
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