Plastic Surgery SEO Strategies

Posted by trafficosmetic on March 22nd, 2021

Expert SEO for your plastic surgery search engine optimization practice is critical to its long-term success. That is because SEO is the link between you and all the potential patients out there who are looking for a plastic surgeon.The way SEO works is that someone types something into Google like “plastic surgeons near me” or “breast augmentation cost Austin, TX.” If your website provides that information and your SEO is done right, your plastic surgery website will pop up in the search results.

If your SEO is done well, it will pop up at the top of the search results page – above your competitors. That exposure translates into more leads, more consults, and more procedures done at your practice.

Top plastic surgeon SEO strategies

They are going to walk you through plastic surgery digital marketing SEO strategies you can use to grow your practice starting today. Once you start seeing the rapidly growing numbers of plastic surgery patients coming through your door because of your SEO efforts, you will be hooked.

1. Make sure your website is SEO optimized

Just having a website is not good enough these days. You must optimize it for SEO.Luckily for you, people searching out plastic surgery want lots of information before they step into a clinic – which means endless opportunities for you to create content that they can interact with via SEO.Think “before and after photos” of all your cosmetic procedures, information about the cost of procedures, blogs about the pros and cons of plastic surgery.Having plastic surgery is not something people typically jump into – they do a ton of research first. That is good news for you.

2. Use a Local SEO for Plastic Surgeons Strategy

Most people are not going to look for a plastic surgeon outside of their local area.For that reason, you must tap into all the local plastic surgery SEO strategies for plastic surgeons when optimizing your online presence.Make sure you work in the name of your city or region into the copy on your website, as well as in title tags, meta descriptions, photo file names, and more.Also, do not forget to claim your Google My Business Listing, because it will allow your business to show up on Google Maps and improve your search engine rankings.

3. Make your plastic surgery website mobile friendly

Not only do nearly 60% of all internet searches occur on a mobile device these days, but Google will also bump mobile-friendly sites up higher in search engine results.Having a mobile-friendly site means your website looks good on any device. So, if a customer is searching for cosmetic surgery on their phone while waiting to pick up the kids at school, or on the train, or in the locker room at the gym, they can.In today’s online marketplace, it is quite often a case of “the first one gets the prize.”If your site is not mobile-friendly, potential plastic surgery leads will bounce off and find your competitors.

Atplastic surgery search engine optimization, they specialize in marketing plastic surgery practices. They leverage localized plastic surgeon SEO, paid advertising, marketing analytics, and automation to develop highly engaging patient-centric marketing programs for aesthetics practice.