Progressive Web Apps (PWAs) Which Offer the Functionality of a Native Mobile App

Posted by pkaizen on March 22nd, 2021

Be it our alarm clock, to booking our rides, or ordering food, we live off of apps. But what if there was something more to apps, something a lot more effective, something a lot more instant. Say hello to Progressive Web Apps.

PWAs fall in between a mobile app and a responsive webpage. Where native apps fall short, PWAs fulfil. It is a concept every web design company in Pune, India is looking to promote. Easy to develop, boosting Search Engine Optimization (SEO), and increasing engagements and conversions are significant benefits that have pushed mega brands to launch their own PWAs. Here are 4 examples of PWAs that offer the functionality of a Native app and how they are a lot more effective:

1. Flipkart - One of the largest eCommerce units in India launched its own PWA in 2015 intending to reach out to remote places with poor internet connections. The PWA requires only 100 kb of data storage, 100 times smaller than the native app and they instantly began to reap rewards. Conversions increased by 70% and users spent 3 times more time on their PWA as the purchase process became a lot more streamlined.
2. Uber - Just like Flipkart, Uber rebuilt their webpage to a PWA to enable bookings to be done on low-speed 2G internet networks. Users with low-end devices where the latest app updates are not compatible can now get the native app experience in the form of this lightweight web-app. The PWA takes 50 kb of data and loads within a couple of seconds on 2G internet.
3. Housing - One of India’s top and leading real estate platforms, Housing found itself in a rut as users of their native app complained of extremely slow load times. Poor net connections and low-end devices of target users were once again the root cause, so they set out to develop their own PWA. The PWA was so effective that it saw a 38% rise in conversions and it was directly proportional to the page-load performance that was increased by 30%.
4. Makemytrip - Makemytrip is used by many people across the country for online travel bookings. To reach more customers outside of metropolitan cities and gain new customers beyond the native app, Makemytrip launched their PWA ensuring a smooth and efficient user booking experience. 160% increase in shopper sessions and 3 times increased improvement in overall conversion were delivered.

One thing in common among the four examples is the boost in conversions. Boost in conversions happen thanks to a well-rounded, optimized system. This is what PWA is all about. The benefits are evident and with people turning to their mobile devices for shopping and various bookings, PWA is the game going forward. If you are a business or a start-up in Pune and are looking to provide a modern and optimal web performance to your target users then get in touch with companies forweb design services in Pune, India to set up your very own PWA.

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Kaizen Design Studio  is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions.

Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves. Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, corporate video production in pune ,India.

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