Website Builder Vs Website Designer - Hire Or Do It YourselfPosted by Thiesen Arnold on March 22nd, 2021 A well-designed website that is built using the guidelines will work for you 24/7 to attract visitors and turn those visitors into customers. The good news is that you've got a few choices when it comes to having a website designed for your local business: 1. That you can do it yourself (DIY) by understanding how to code or use a Website Builder 2. You can hire a specialist web designer Learning how to build a website from scratch will be time consuming and hiring a web design service can require a larger budget than planned, which explains why the free and low cost website builder services like Weebly, Wix, and Squarespace have grown to be all the rage nowadays. You can't go to a website, pay attention to a podcast, or watch a video online without seeing or hearing ads discussing how you can develop a beautiful, fully functional website in as little as a few hours. Without coding or design experience. Wow. That sounds amazing, but could it be really what you are considering? For local businesses, a web builder can look like the best option. However, it's important to understand the advantages and disadvantages of using one of these brilliant tools and whether it'll really serve your business goals in the long run. Website Builder vs Website Designer If you don't intend to teach yourself how to build a website from scratch then you are left with: website builder vs. website designer. As convenient as web builders may claim to be, below are a few reasons why, by the end of the day, we recommend you at least consider investing in professional web site design services rather than just settling for a DIY website builder. In the end, you are running a business so you are going to need a website that sells customers. The Pros & Cons of an internet site Builder DIY website builders have grown to be so popular recently. The main attraction to them is that users can quickly select a template, upload their content, and also have a website online in just a matter of hours, at little to cost-free. These website builders use "drag and drop" and "WYSIWYG" (means "EVERYTHING YOU See Is EVERYTHING YOU Get") tools to make it easy for one to format and edit webpages. When you can use Microsoft Word then you can use these services, which is much better than having to learn HTML and CSS to build a website yourself. With web builders, their paint-by-number templates ensure it is very simple that you upload content, like text and images, and place where you need it on the page. So long as you stay within the lines of the template and properly size your images to fit the space, then you should be in good shape. Speed WILL NOT Equal Results While getting a website online as quickly as possible might be convenient for a while, it does not mean you're going to see results quickly. As you can imagine, there is more to web design than just uploading several pictures and pasting some text into a template. Many business owners benefit from the DIY website builder process but are disappointed when they don't see new customers coming into their office saying they found you online. After many hours or weeks of website editing, many companies find out the hard way that not absolutely all websites are created equal. The most beautiful website on earth can't generate new customers if it can not be found by the people searching for it or if it generally does not give a great user experience. Here are just a few of the very important web site design and search engine optimization (SEO) elements that website builders can't do for you personally: Monitor and fix user and mobile experience issues Create lead generation strategies Keyword research and targeting Title optimization Local schema Image optimization Meta description optimization Google Analytics & Tag Manager integration Sitemap creation Submit the web site to the major se's And more... Why Hire a WEB DESIGN SERVICE? (Besides Professional Design, needless to say) When hiring a professional web designer, you should expect the overall quality of your website to be higher. A great website designer will need the time to understand your organization, not just the niche you are in but also what is unique about YOUR business, and then design and create a website that's customized for you. This is very unique of having to stuff your business into a predesigned and predetermined box. Also, if you've ever tried to use Photoshop or design any sort of images for a website, you know how hard and frustrating it might be. Great images and designs will take your business to the next level and immediately develop a higher level of trust together with your potential customers. Professional web design will make your business look unique and professional, helping it stick out from the crowd while still being functional and user-friendly. business website design Local SEO (SEARCH ENGINE OPTIMISATION) Free web builders may offer speed and convenience, however they can't offer unique design to specifically fit and market your organization. They also can't use you one-on-one to create lead generation opportunities along with other digital strategies, like SEO, to operate a vehicle more traffic to your site. Let's assume for a minute that you built a good looking website utilizing a web builder service. That's great news, but it doesn't mean anything if Google doesn't know your website exists or doesn't have enough faith in it to show your business off to its users. For instance, let's say you run a small business called "Dave's Martial Arts" in Chicago. Your self-built website will likely come up browsing results for "Dave's Martial Arts," but how likely is it that someone would seek out that exact term? They are more likely to search "martial arts Chicago" or something similar if they are not quite sure what they're looking for. The people you want to find your website won't be able to unless they already know who you are. That is not a terrific way to generate new business online. When building your website you're going to need to account for individuals who find products and services predicated on location. As increasingly more searches go mobile, se's are using your location to deliver geo targeted results. "Dave's FIGHTING TECHINQUES" could be a few blocks from in which a potential customer is searching, if the SEO is not setup correctly on the site, and information like name, address, and contact number (NAP) aren't easily found, the potential customer may never find you through an online search. One of the many great things about hiring a professional web designer is that they should comprehend how to maximize local SEO which means that your business comes up in a number of Google searches. You'll still need to work on your neighborhood listings and citations but having great on-site SEO is a huge head start. Tips for Hiring a WEB DESIGN SERVICE If you'd like your business to look professional, get found online easily, and start generating business for you personally from day one, then we recommend talking with some professional web designers. Start by doing a Google search for "Web Design in [your city, state]" (replace [your city, state] with the town and state you live in).Like it? 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