Four things your SEO agency must offer to your law firm website

Posted by Zivvy Marketing on March 24th, 2021

Website is the need of every digitized business. And SEO is one of the crucial parts of the website. So, being a law firm, it is vital that you choose a web designing company that looks after every aspect of the website that benefits your law firm. 

This is because, even though every website needs an SEO strategy, no two similar strategies work for even the same type of business. So, it is crucial that you Law firm SEO is mindfully crafted after thorough researches to meet your law firm’s needs and expectations. 

And that means your SEO agency must align their services based on factors like:

1- Keyword research:

Your SEO agency must use keywords that are not just industry-relevant but also user-friendly. For instance, as a law firm, you may use lawyer or attorney as the main word to describe the profession, but your customers can search using words like advocates, barristers, solicitors, etc.

Similarly, if you offer your services to international clients, then those clients may use some other local words. 

So, your SEO agent must keep all these things in mind while performing keyword research.  

2- Local SEO:

If you specialize in a certain field like insurance claims, business law, injury settlements, or divorces, then the same should be reflected through the content of your website too. This way, you will narrow down the probability of being found on the search engine. 

Besides, your website will need a highly targeted local keyword that suggests your specialty or area in which you offer services, like “Law firm in Fresno” or “divorce lawyer in Fresno.” Such keywords will immediately increase the visits. 

3- Identify and implement structured data:

Besides keywords, your website must also have structured data that helps the search engines to deliver the answer to the various queries without actually visiting your site. In fact, implementing such strategies can increase click-through rates by 30%. 

Likewise, even your website will be rewarded, as the SEO agent has added efforts in making the content structured and accessible.  

4- Quality content:

The SEO for Attorneys should also focus on adding quality content. This is because content like blogs and articles is informative that offers details on the latest trends, news, and many other things. 

When you have relevant content on the site, you are winning in two vital things: showcasing yourself as the expert and feeding the search engines with the materials they are hungry for. 

Over to you

When hiring an SEO consultant, it is vital to evaluate the agency based on its performance against standard industry practices. And this article will guide you in both managing your relationship and knowing if you made the right decision.

Smith Sams is the author of this article. For more details Roofer SEO please visit our website: zivvymarketing.com