Smartphones Market in Bangladesh is on the Rise

Posted by dunitzsantrino on May 19th, 2015

Like all other countries of the world, smartphone use in Bangladesh is on the rise. Especially the young generation is seen using smartphones to download and use various applications, enjoy shopping, play games and do all other things in addition to calling their friends and exchanging text messages. Almost all leading brands sells smartphones in Bangladesh, including Symphony Mobile, Nokia, Samsung, Blackberry, HTC, and many more. Smartphones are the hottest gadgets these days used by people of all ages and gender for their advanced features and functionality.

To allow any person buy a smartphone, companies have started introducing latest smartphone in Bangladesh at a low price. These mobile devices come with high-tech features, a high quality touch screen, great camera, Bluetooth, NFC, Wi-Fi, and more.

People are always looking to buy smartphones in Bangladesh that are not only beautifully designed but sleek with new features and improvements over the existing models in the market. People can use this small device to browse the internet, take photos, record videos, play games, watch movies, and do all other things for fun and entertainment. There are also many interesting apps found in smartphones to do shopping, play music, and more.

The mobile handset industry in Bangladesh was traditionally dominated by the Finnish mobile giant Nokia. It used to sell low cost feature phones that were quite popular amongst the middle class Bangladeshis who cannot afford to buy costly smartphones. However, today, the scenario has changed with the emergence of Symphony, a local brand bringing in the market a wide range of low priced latest smartphone in Bangladesh.

According to a survey by LightCastle, regarding the choice of operating system in Bangladesh, the most popular is Android (57%) followed by Feature phone (19%), iOS (16%), Windows (7%), and Firefox (1%).

In recent times, the growth in the smartphone sales in Bangladesh, especially in Dhaka, its capital is much higher than the global average of 20.3%. A study was conducted by the high officials of Samsung and to them Bangladesh is indeed a growing smartphone market for world phone manufacturers. The study further found the following factors contributing to the growth in this sector, including the provision of low-cost, high speed 3G internet services throughout the country, monthly installment plans provided by banks to encourage people to buy phones, and various discounts and offers given by different companies to increase sales.

Maximum people who buy smartphones consists of younger demographic.

According to Bangladesh Telecommunication Regulatory Commission (BTRC), the number of GSM subscribers in Bangladesh has increased by 34% in 2014 to reach 119.62 million in November. Bangladesh has elevated its status from a low to middle income nation, so it is not surprising the number of smartphone users is on the rise.

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