What do you know about digital marketing?

Posted by Sushant Desai on March 25th, 2021

Digital marketing is actually the initiative taken by popular brands which are implemented over the digital platforms. Digital marketing is the process of communicating with the customers and engaging them with their own products over digital media. The traditional marketing channels have provided a major contribution in helping to reach out to the audience, but the only thing they lacked was proper interaction and engagement. Any individual would agree as a marketer that efficient Marketing communication is not a one-way thing. There are numerous digital marketing channels that lack behind due to this purpose.

Digital marketing platforms are really efficient for an individual or a company that aspires to engage and communicate with the customers in the proper way. The following includes numerous channels such as search engines, social media, content platforms and brand websites.

  1. What are the ways in which an individual can categorize the term digital marketing?

The following is one of the basic and most common questions asked in the interview of digital marketing. This is the reason due to which individuals are required to properly prepare for the following question. The following question is actually asked to check the knowledge of the individual regarding the basics of Digital Marketing Certification.

Digital Marketing is categorized into two different terms. They are:

Outbound marketing:

The following is actually the traditional way of marketing in which an organization frequently reaches out to its target audience and conveys a promotional message.

Inbound marketing:

The following marketing strategy actually means invoking the response of the audience and attract a large audience in order to raise the inbound traffic volume. The following also helps numerous audience to get an idea about an organization and its products.

  1. Why is online marketing given more preference than offline marketing?

There are a lot of reasons due to which online marketing is given more preference as compared to offline marketing.

  • Online marketing carries a lot of tools such as SEO, Web development and hosting.
  • An organization can communicate with a huge audience through online marketing, and it would even help it to set a global target.
  • The corrections in live campaigns can be made effortlessly in digital marketing.
  • Numerous extraordinary leads are generated in online marketing as compared to offline marketing.
  • Online marketing doesn't face the problem of having geographical boundaries when it comes to making use of numerous online marketing platforms.
  1. What do you understand by a responsive website?

A responsive website is actually a site that is built by making use of an RWD (Responsive Web Design). The following is actually a fast responding website and is very convenient for individual interactions. This is done by making the RWD compatible with numerous browsers and devices.

  1. Define RWD.

The following is actually a website design that adjusts its own layout according to the size of the viewport and the orientation of a device. The content which is represented on the big screens as well as the small screens are quite the same but have a different layout in order to give an optimal experience on a particular screen size on which the website is being checked.

  1. Do you know about AMP?

AMP is the acronym of Accelerated Mobile Pages. The project of AMP was introduced by Google and the year 2015 and is being rolled out through 2016. The following project is actually an open-source initiative whose purpose was to make the web better for all. The project allows individuals to create advertisements and websites which are consistently fast. The websites created by the following are quite attractive and performs very well across numerous devices.

  1. What do you understand by on-page and off-page optimization?

The on-page optimization takes care of the content as well as the structure directly. On the other hand, the work of off-page optimization is to enhance the ranking of the search engine by providing numerous external links to point back to the following.

  1. What are the numerous ways which we can use to promote digital marketing?

The ways by which an organization can promote digital marketing course are:

  • SEO (Search Engine Optimization)
  • SEM (Search Engine Marketing)
  • E-commerce marketing
  • Content marketing
  • Email Marketing
  • Social media marketing
  1. What are the channels through which we can promote digital marketing?

The channels through which we can promote digital marketing are:

  • Email Marketing
  • Display Marketing
  • Affiliated Marketing
  • Search Marketing
  • Social Media
  • Social Marketing
  • Social Networking
  • Online Promotion
  1. How many digital marketing tools do you know?

There are a lot of digital marketing tools. They are:

  • Keyword discovery
  • RankWatch
  • Alexa Ranking
  • Google Analytics
  • StumbleUpon
  • Moz
  • Crazy Egg Heatmaps
  • Favicon Generator

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Sushant Desai

About the Author

Sushant Desai
Joined: March 25th, 2021
Articles Posted: 1