Why You Shouldn’t Google Your Company Name For Better Performance

Posted by First DigiAdd on March 26th, 2021

For those of you who know why you should never try to do this, let this serve as an important reminder. For the rest of you who haven't heard why this is such a useless and harmful thing to do to put your website marketing (and yourself) into practice, keep reading!

Google is an ever-changing omnipresence that puts every ounce of its actual into being the best search engine out there. On that premise, rest assured, you have plenty of detailed algorithm-based rules and preferences to determine your intent, and it's a multi-faceted decision as to what to serve in each search. (Not to mention, according to Google, these algorithms literally go through a certain amount of change almost every day - talk about a moving target!)

Your Search Results Are Your Search Results

The result is that ten people in your office could Google your business name and get ten different results based on your location, device, Wi-Fi network, search history, and demographics. In that split second between you entering your search and the SERP load, Google's algorithms make calculations about what you are most likely to click on. The pages are shown to you, as well as the headlines, and descriptions will be specific to you as a user.

This is especially important when it comes to searching for your own name or business. If you searched for One website twice a week for thirty days, and never clicked a link to our site, Google would assume, based on my pattern of behavior, that you are not interested in visiting that website.

Over time, you would receive fewer than website pages in the SERP, which means you would not see an accurate representation of our company's keyword rankings in my area.

Google will also appreciate pages with high click-through rates when determining results for users. If a group of people in your businesses are always searching for your business name, that will have less of a negative effect on your own site's click-through rate.

If you search for the same term repeatedly over time but never click on the site you are looking for, Google will learn your habits and alter your results so that you see that site less and less over time. You can also (gradually) lower the click-through rate for that site, making it less attractive to Google.

It Could Affect The Effectiveness Of Your Advertising

If your business is running pay-per-click (PPC) ads as a part of your digital marketing strategy, chances are you're running branded PPC ads. These are lower-cost ads that appear when your business name is searched; they are used to own as much SERP as possible and to protect that property from its competitors.

Like organic search results on a SERP, Google also automatically determines which PPC ads will show to a user based on several factors. One of those metrics is the click-through rate; An ad that is clicked more frequently will have an advantage when the ads are selected.

If you search for your business regularly, you risk reducing the click-through rate of your own branded PPC ads; You will also get an impression that could have been used for a real client.

Their focus is to increase customer visibility and profitability online. Our partners have a high level of visibility of their marketing campaigns through the data that we provide them regularly, so, they do not have to turn to Google to measure success.

Transparent Marketing (so, you don't have to Google your business name)

Is your digital marketing partner keeping you informed enough to break your guilty search habits? If you are interested in learning more about our expertise in online visibility and lead generation, contact us today.

Your repeated search behavior can have unintended consequences when it comes to the effectiveness of your PPC campaign. They won't or won't ruin your effectiveness on this channel, but it's best to avoid them if possible.

So what should I do Instead Of Googling My Business Name?

You still need a digital marketing company to resume ways. You need to know what your investment offers you in terms of online visibility, especially when you can't even always see the result of SEO work being done on your behalf.

Here are some examples of what a well-organized and strategic digital marketing partner should be able to share with you:

• Add keyword ranking data to illustrate the average position of keywords across multiple users for a more accurate representation of visibility.

• Search impression and click data to show how your search presence is increasing in terms of terms over time.

• Qualified traffic, leads, and conversions data - Is your online presence growing among a relevant audience that is likely to be reaching out?

• Return on Investment (ROI) - What income can be directly given to your SEO and PPC campaigns if you decide to share your sales data with your marketing team?

Their primary focus is to increase customer visibility and profitability online. Our partners have a high level of visibility of their marketing campaigns through the data that we provide them regularly, so, they do not have to turn to Google to measure success.

Transparent marketing (so, you don't have to Google your business name)

Is your digital marketing partner keeping you informed enough to break your guilty search habits? If you are interested in learning more about online visibility and lead generation, then take the help of the best digital marketing company.