What is SEO and how it works?
Posted by Ben Ajenoui on March 28th, 2021
What is SEO and how it works?
Many business owners believe that search engine optimization is all about content. This belief is partially true, but it is not the whole story. Content is just one part of an effective SEO strategy. The SEO strategy should address both off-page SEO and on-page SEO, making full use of keywords and keyword phrases. To help a business better understand both of these fundamental SEO strategies and retool the approach to become more current, below is a detailed overview of both key SEO strategies and best practices.
On-Page SEO or Search Engine Optimization, also known as SEO, encompasses several different elements. This includes optimizing the website for the search terms and vying for at the most basic level. For example, if a business is in the food industry, the on-page SEO should consider the keywords targeted. This means analyzing the competition's websites for keyphrases relevant to the industry. The keywords from the competitor's websites will give us an idea of what words and phrases the website should include. Optimizing for the most competitive keywords will improve ranking and bring massive traffic.
Keywords, of course, are only one aspect of on-page SEO; the next part involves on-page SEO strategies. One important technique is to optimize the website for search engine bots. Most of the competition does this already, so catch up and compete for those high-profile keywords. Here are a few essential tools a business can use for on-page SEO:
* Internal Linking?
Internal linking is another important factor in on-page SEO. Internal linking refers to putting your links in other sites that link back to you. These links are important because Google will consider your leading site as its main page and any internal links on other sites to be a vote for you. Internal linking related pages to yours will improve your ranking in the SERPs.
* Quality Content?
Creating high-quality content is also a critical factor in off-page and on-page SEO strategies. The more quality content you have on your website, the better off you are. Good quality content will entice your visitors to read it and give you credibility with the search engines. If you are serious about off-page SEO, then you must create quality content that will be interesting and beneficial to your readers.
* Link Popularity?
There are many techniques and tactics used to increase link popularity. The most popular way is article marketing, but other SEO techniques will help your website get noticed by the search engines. When optimizing ranking factors, don't forget to include link popularity in your plans. The higher your links are on the web, the better off you are.
* Keywords?
On-page SEO factors include creating good keyword lists. The more targeted keywords you use, the better off you'll be. Keywords are the phrases people type into Google's search engine to find things. These keywords must be related to your site's content. You need to find keywords that people are searching for regularly to rank highly in the organic SEO rankings.
* Authority?
SEO is all about authority. The higher your authority, the higher your position in the SERPs. All of the off-page SEO strategies we talked about will affect your authority rating, so make sure you get good authority-building techniques. This will also affect your ranking factors and give you a better chance of achieving top positions.
* Backlinks?
For a better understanding of off-page SEO, you need to understand backlinks. Backlinks are incoming links to a web page from another web page. These are considered one of the most important off-page SEO factors. Other essential factors include domain name popularity, internal linking, and domain age. In essence, backlinks are how much popular your site is.
* Internal linking?
SEO includes internal links. This means you create text links throughout your site that point back to specific pages in your site. There are many different types of internal links available. These include blog posts, directories, videos, press releases, product reviews, and social media shares. Of course, the higher the authority of these things like YouTube and Facebook, the better off you will rank with the search engines.
* Higher PageRank?
As mentioned above, PageRank is one of the most important SEO factors to consider when you are trying to rank higher with the search engines. However, it takes time to build up PageRank. The reason for this is because much content gets submitted to SERPs. However, by following best practices, you should be able to build up PageRank quickly. This will help your website climb to the top of the SERPs quickly.
To learn more about SEO and how it works. Visit SEO HERO and educate yourself.
