Advantages of Using B2B E-commerce Solutions

Posted by Holbi on May 30th, 2015

It is much more complicated to sell products to businesses via online channels than selling products and services to private consumers. Different approaches and business models must be applied to succeed in the B2B sector. In addition to a tailored approach to business-consumers, there are numerous other advantages to using B2B e-commerce solutions in targeting the support, partnership, and patronage of other businesses:

  • Get additional revenue from a new target group. In addition to your B2C base, you can also choose to address the needs of the B2B sector. You get to reach out to a brand new target group, thus enabling you to pursue additional sales opportunities and new sources of revenue. One way to attract B2B consumers is by establishing a B2B shop that features a public catalog and attracting leads through a variety of online marketing strategies. Cross and up - selling related or relatively useful products can also help you expand revenue further.
  • Cost reduction, thanks to long term customer loyalty. Customers in the B2B sector tend to be more loyal than those from the B2C sector, particularly because they are committed to supplier contracts and other such types of agreements. This means lower acquisition costs for each account and longer-lasting relations with each. Customer loyalty can even be further strengthened through the addition of other products and services that are relevant to their business and are customer-oriented.
  • Higher transaction value. B2B sector shopping carts are often larger because companies and businesses tend to buy more valuable items and larger amounts of products. This means higher average transaction values and thus higher revenue.
  • Collaborative shopping: The purchasing process in B2B e-commerce is organized based on hierarchy. This means that when there is demand for a certain product or service, these items can simply be placed in a general or common shopping cart, as overseen by an appropriate manager. This clearly defined, and well-structured process simplifies shopping for your customers.
  • Expansion opportunities. B2B e-commerce solutions make way for great opportunities to grow and expand, especially when you develop the ability to sell not only in your local region but far beyond. The right B2B e-commerce approach will help you find more opportunities for growth and increased revenues.
  • Increased brand awareness. With an additional channel, you get to increase and solidify brand awareness as you establish your brand more effectively, and a lot faster, especially when your online store is well optimized.

About the Author:

This article is written by Vadym Gurevych who holds a Masters of Software Development degree from Kharkiv National Technical University (Ukraine) and has been creating commercial software products for businesses for 15 years. Currently he is the Managing director at Holbi. Holbi is the trading name of DataLink UK Ltd. They believe in online sales and specialize in providing bespoke and b2b ecommerce solutions to small and medium businesses from all over the world. Besides these Holbi also offers ecommerce consulting services.

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Joined: October 25th, 2012
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