Diaper Market | Strategies of Major Industry Competitors

Posted by Rahul Gautam on March 30th, 2021

One of the biggest factors responsible for the growing global demand for diapers is the surging population of geriatric people in several countries around the world. This is because the soaring geriatric population is fueling the rising incidence of incontinence diseases around the world. For example, these diseases are currently affecting over 13 million people in the U.S. Moreover, incontinence diseases are highly prevalent among aging women and occur at a ratio of 2:1 in women and men respectively.

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Due to the aforementioned factors, the sales of diapers are soaring all over the world. This is propelling the advancement of the global diaper market. Furthermore, the market is predicted to advance at a CAGR of 5.7% between 2020 and 2030.

In addition to the aforementioned factors, the increasing disposable income of people is also propelling the sales of baby diapers around the world. Globally, the sales of diapers were found to be the highest in the Asia-Pacific (APAC) region in the past years and this trend will continue in the upcoming years. This will be a result of the increasing number of working women, the rising urbanization rate, and the ballooning public awareness about personal hygiene in the regional countries.

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Hence, it is safe to say that the sales of diapers will soar all over the world in the upcoming years, primarily because of the rising incidence of incontinence diseases, the increasing geriatric population, and the growing public awareness about hygiene.