Top Tools to Help You in Online Reputation Management

Posted by Brandconn Digital Pvt Ltd on March 31st, 2021

The reputation of your business has a huge influence on search engine ranking as well as the sale and revenue that you are going to experience. This is why, digital marketing experts don’t want to take any chances and recommend the services of an online reputation management company India. As far as ORM is concerned, most of the time is involved in monitoring the mentions and reviews that the  business is receiving on all fronts on the Internet and particularly on social media platforms. In this regards, experts say that several tools are present that can actually help you in this, but selecting the right tools might become tough for you. Knowing about all of them and how they function and also, how they are different from each other will help you a lot and in this post, we have covered some top names, starting from REPUTOLOGY

Reputology

No doubt, this is one of the most popular tools used in terms of ORM and it basically functions by monitoring and managing reviews and mentions. It works on some top sites where these reviews, mentions, comments, feedback are very common and because of this, it is an indispensable part of online reputation management services India.

Key Features:

• It sends e-mail notifications in case of new reviews
• There is a dashboard for helpful metrics and creating new ORM strategies based on that
• Review follow-up possible with the help of workflow tool

Google Alerts

The most helpful ORM tool used by the ORM specialists in every online reputation management company India is this one known as Google Alerts. It is a massive tool and being owned by google, its specialty is that it can scan the entire Internet for mentions, reviews, and brand monitoring. You can simply direct it to watch about your business’s name or brand and notify you through an e-mail every time; new mention or review is found. A number of features come embedded into it and some of them are –

• It offers real-time monitoring and notifications are sent instantly
• It is free-to-use tool offered by Google
• Notifications are sent in the form of e-mail alerts

Social Mention

This tool is very useful indeed when used in conjunction with the one just mentioned above because this one specializes on monitoring social media websites. The fact is that with these social media platforms becoming more powerful, this tool is slowly becoming the backbone of online reputation management services India. This tool is wonderful, as it focuses entirely on these platforms and what you get out of it is real time social media search, analysis and reporting. By setting up e-mail notification to notify you about your business or brand mention, you can make full use of this tool that has several wonderful features like –

• It can run search randomly at any time
• Just like Google Alerts, this tool is also free to use
• Notifications regarding mentions and reviews are sent via e-mail notifications

Mention

This is also a tool, very familiar to the one discussed above, but the difference is that it is much more advanced as compared to Social Mention. It is not available for free, but when used for ORM services, it can certainly help you a lot with some of its amazing features. For example – there is a dashboard to help you keep track of all your social mentions, respond to them, see analytics and more. Some top key features are –

• A robust platform for social media monitoring
• Replies can be sent right from the dashboard
• It can work with your whole team