Radio Airplay and Digital Marketing for musicians!Posted by Vinicius Souza Castro on April 1st, 2021 A musician who is looking for music marketing services should shop around before making a final decision. There are a few components that most musicians do not leverage for their musical success. A musician should have radio airplay and a digital marketing plan.
A radio airplay plan includes 3-6 months of consistent radio airplay and interview. A musician should have a budget to execute. Most independent musicians are on a budget!
A digital marketing plan should complement the radio airplay plan. Further down in this article you will find what are some of the components of digital marketing. The first look is what can be a rollout plan for a project. More info here Music Marketing
A musician should have a rollout plan with a budget and timeline. Longe will show you a few breakdowns and a rollout plan with a budget.
The following are a few optional breakdowns:
Radio Airplay Plan -1 9/per month x (3 months) = 7 or x (6 Months) = ,194 This plan breakdown is for a month!
Radio Airplay Plan - 2 ,499 x (2 orders) = , 998 or x 4 (orders) = ,996 This plan breakdown is for 2 months!
Radio Airplay Plan - 3 95 x (2 orders) = ,990 or x (4 orders) = ,980 This plan breakdown is for 2 months!
Digital Marketing includes a variety of strategies that are needed such as video, music platforms (Spotify, Amazon, iTunes, Deezer, Napster, etc), social media, email, targeting, remarketing, PPC, web, search engine optimization, virtual showcasing, and more.
Based on requirements, a digital marketing campaign can start from . The digital marketing plan is a team effort with the artist and the managing team for the project. Depending on the status of an artist, the budget can range from 00 to Millions.
Let\'s work with a ,000 budget and a solo independent artist that is doing everything themselves (DIY).
Rollout Marketing plan:
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