How To Leverage Social Media To Get Maximum Results Out Of Your PR Campaign

Posted by cicerobernay on June 11th, 2015

The importance of social media in improving public relations is undeniable. It has totally changed the way companies do PR. Today, any PR campaign is considered incomplete without the involvement of social media. Here are some ways you can use the power of social media to enhance your company’s public relations, brought to you by Cicero & Bernay Public Relations-the leading company for public relations in UAE.

Connect with the customers

The first and the obvious step for effective public relations is to connect with your customers using an effective social media profile for your business. You can create your company profile on social media platforms with heavy traffic, like-Twitter, Facebook, LinkedIn etc.

Create content and use social media to spread your message

In this age of tough competition, just creating content and publishing press releases is not enough. A company has to spread his message using appropriate channels too, so as to connect with people more effectively. Don’t forget to engage your audience by posting regular updates and addressing their concerns, suggests the expert company for public relations in Abu Dhabi.

Share your content on the right platform

There are numerous different social media platforms that serve different purposes, for example: LinkedIn is for business networking, whereas Facebook is for connecting with people for various reasons. So, one should know which media to use for sharing their content. Simply ‘dumping’ content across all channels is not a good practice, concentrate on those social media platforms where you can establish maximum connection with your target audience.

Offer expert opinion

This is the fastest way to make a strong impression on your audience. For example, if people are having problem with something, you can help them understand the situation better and offer your expert solutions to the problem. This way you will b able to position yourself as an expert and establish a good connection with your customers, suggest the experts at Cicero & Bernay Public Relations, Dubai.

Use Videos to show your customers your appreciation

This is the best way to create authenticity. Through your videos you can convey your genuine appreciation for your customers, which would help you to connect with your customers on emotional level.

Never ignore comments on social media

Ignoring comments on social media reflects that your brand doesn’t care about your customers’ opinion. So, pay equal importance to both compliments and complaints. Address the complaints before they go viral. It’s important to be proactive and turn negative customer experience into a positive one.

The increasing use of social media has given a whole new dimension to Public Relations. Use the tips given above to establish effective relationship with your audience or simply consult the experts at Cicero & Bernay Public Relations for public relations strategies that will take your companies to new heights of success.

The leading PR Company helps build awareness, create a positive image and helps you establish credibility by the use of the most effective PR strategies.

To know more, visit-  http://www.cbpr.me/