Don’t Make Your Website A Penelope’s Web

Posted by Auxilium Technology Inc on April 6th, 2021

It is very risky to take a shot in the dark when choosing your brand’s website design. Such indecisions directly affect the business revenue, besides making you lose leads.

Did you know that 94% of first impressions are based on your website’s design? Your website, after all, casts the first impression on your customer, and in the business arena, the first impression is always the final impression.

With the advent of digital transformation and digitization becoming the game-changer in ruining or building businesses, the importance of a good website design and web designer gains even more spotlight.

Why Choose us?

Auxilium Technology is not just another run-of-the-mill company offering web design services. Why? Once you count on us, we give our services keeping in mind your overall organizational goals, your firm’s philosophy, and its culture.

Besides, we know how something as minor (but profound) as a low-resolution image can ruin a brand’s identity and, therefore, its credibility. So once you rely on us, we get down to the nitty-gritty of building an ideal website, aiming to hear nothing but a “Wow!” as a customer’s response on looking at the website.

We settle for nothing but the best.

Significance of Web Designing For Your Organization

Your website is where you nurture your bottom-of-the-funnel leads for getting conversions. Thus, you can’t afford any website fails, which might cause your prospective customers to bounce off your website.

Brand Image

Your website reflects your brand philosophy and is crucial in creating your brand identity. It is one of the first things that make an impression on your audience about your business.

Web design elements like colors, images, fonts, etc., all constitute your brand identity. Thus, you must select these elements carefully and be consistent with them.

Color

Choose those brand colors for your website that align with your logo and other brand identity elements. It helps to get an overall idea about color associations.

It is wise to select colors that evoke certain emotions in your target audience. For instance, blue is most associated with trust, and black, with quality.

Layout

A clean and straightforward layout draws the most attention.

A cluttered website design directly affects its usability; it becomes difficult for a customer to navigate it and thereby understand various services/products offered by your company.

A lousy layout also negatively affects your firm’s brand image.

Fonts And Typography

A legible font on a suitable background color makes it easy for your leads to know all the data they need to know about your organization.

Besides, your font type must also reflect your brand personality.

User Interface

As an exemplary user interface (UI) facilitates interaction between the user and your website/web application, it turns potential customers into leads.

However, it is essential to note that UI focuses on aesthetics and maximizes the responsiveness, accessibility, and efficiency of a website. Basically, UI design improves the conversion rate on your website.

To sum it all, your website design's ultimate aim is to get potential leads and retain them. The more user-friendly your website is, the more chances people engage with your content and take the desired action.

Our USP

We design engaging, customer-centric websites as we understand how vital your leads are for your business growth.

We provide you with innovative solutions, uninterrupted support, and unmatched expertise.

We build compelling website graphics incorporated with a flawless user experience.

We have designed, redesigned, and established highly responsive websites for many companies across various areas such as Rockville, Montgomery County, Potomac, Bethesda, Germantown, Clarksburg, and more. This stands as a testament to the credibility of our services.

So, if you are looking for expert web design in Maryland to create your website, we’ve got your back. Reach out to us at Auxilium Technology now! We’re always there at your beck and call.