How to Increase Profit with Mobile Video Advertising
Posted by Stephen Taylor on April 8th, 2021
Only decades ago, smartphones were non-existent. And, today our everyday lives are unimaginable without smartphones. The online world has been mobile-first for the past few years.
Still, consumers spend the vast majority of their screen time on their phones watching videos. Thus mobile video ads have become an essential, inseparable part of customers’ lives.
According to the latest predictions, mobile video ad spending will surpass all traditional media combined. Mobile ad spending is already bigger than TV. Consumers are fast abandoning traditional digital channels in favor of mobile videos.
As consumers continue to spend more time on mobile videos, there are more opportunities for advertisers to incorporate mobile advertising platforms in their marketing mix.
There are different ways in which advertisers can increase profits with mobile video advertising.
1. Brand Exposure & Awareness
The revenue generation and profit-making drive start with brand awareness campaigns. If you’ve invested considerable time, effort, and finance into the development of a new product, it’s understandable that you can’t wait to show it off. Just as you wouldn’t stop running with the marathon finish line in sight, you can’t simply halt marketing efforts and place your new product on the shelf, presuming consumers will discover it on their own.
In these competitive times, traditional marketing methods like floor displays, magazine ads, and banners don’t go far. You must position your message in front of your busy, distracted audience when it matters most. Mobile video ads help you do just that yielding high volume sales and profits! Interestingly over 51% of smartphone users have discovered a new brand or product via mobile videos (Source: Shopkick). Innovative brand awareness campaigns powered by modern technology and platforms like moLotus have been considerably profitable for brands. You can design innovative moLotus mobile brand awareness campaigns using multimedia and video formats.
2. Demographic & Language-based Targeting
A higher understanding of your target market will allow you to achieve overall better revenue and profitable results with your advertising campaigns. Mobile advertising gives you the ability to target audiences based on demography and language ultimately leading to higher top and bottom-line revenues. With demographic and language-based segmentation, you can better target your marketing efforts in specific regions. With moLotus mobile ads, it is possible now to target different demographics and languages. The moLotus ads make you capable of targeting specific customers you think are likely to purchase your product or hire your services. You can use customer data such as age and interests to fine-tune your ad campaigns to consumer needs.
3. Reach & Scalability
A fundamental advertising rule suggests that the more the ad reach, the better is the profitability. You can reach and handle millions of customers at the same time via mobile ads. Campaigns triggered by traditional platforms have fallen short in offering the kind of reach and scalability required to cater to this tech-savvy customer base. New-age online tools like moLotus mobile advertising offer massive reach and global scalability. Its spam-free technology quickly delivers automated ads to a huge customer database directly into their inbox opening up more top-line and bottom-line opportunities.
4. More Conversion & Lead Generation
More leads generation and conversion ensure more revenues and profits. Mobile advertising is seen as an excellent way of generating and converting sales leads. Rich media formats like videos, high-quality graphics have been mostly used as the supporting element in mobile ad campaigns. But, gradually this notion has changed owing to the fact that video lead generation campaigns can be more powerful and effective in revenue and profit generation than other ad campaigns that do not involve videos.
Mobile lead generation campaigns quickly prompt the consumer to buy a product or service. A mobile video with a tight and eye-catchy message can offer value to users. The innovative and spam-free moLotus video ad campaigns are helping advertisers to attract more customers to their products. You can incorporate multiple customer response options offered by the platform in your video campaigns, adding more context. The ads can be used to build trust among the consumers and generate more leads and profits than any other online video marketing platform.
Studies show that using mobile ads can increase product sales manifolds adding to earnings and profits. They are an excellent way of increasing product recalls too. Consumers tend to remember the mobile video advertisements they watched within a month and purchase a product or service after seeing a video ad about it in their mobile message box.
5. Upsell and Cross-sell
The probability of selling to a new prospect is 5-20%. The probability of selling to an existing customer is 60-70%. Upselling and cross-selling have proved to be one of the most important methods to increase average order value and boost the bottom line (Source: Groove). Brands have perceived high margin revenue opportunities in uncertainty and are fast adopting mobile advertising tools like moLotus to maximize their revenue via upselling and cross-selling ad campaigns. Some businesses already have additional services or products that they can readily upsell and cross-sell while others may need to innovate new ones that their customers need during this pandemic. All being done via mobile advertising tools. This is bound to result in an increase in average profit per customer and generate ad revenue.
6. Intrigue & Interact more with customers
This is a good time to intrigue and interact with customers about not only products and services, but also their innovative uses them in the context of current situations to help build trust and confidence. Instilling customer confidence is expected to increase revenue generation manifolds. Brands should create informative and interactive mobile ad campaigns with multiple response options like SMS, Callback, USSD, Click URL, etc. using an innovative advertising platform like moLotus. Also, a variety of rich media formats including video, dynamic greetings, brochure, slideshow, and showcase are supported by this platform. You can add product pictures, voice-over, and music, creating attractive storyboards, brochures, catalogs, and HQ videos upto 40 sec. In the ad content for interacting with customers.
7. Optimize Cost
Post-pandemic advertising cost optimization has become the top priority for global businesses aiming at profit maximization. The advent of mobile advertising has led to the creation of effective campaigns on a shoestring budget. Many ad platforms like Facebook are gradually losing their shine on account of burgeoning advertising costs. If you are in pursuit of a cost-effective ad platform, moLotus could be an economical and profit-driving alternative to other digital ad tools. It is an ideal option for you to reach your customers on their phones at a lower cost without depending on any app download or active internet connection.
Personalization will be the prime driver of ad revenue generation. Studies have found that personalization drives a 5 to 15 per cent increase in revenue and a 10 to 30 per cent increase in marketing-spend efficiency — predominantly by deploying personalized product recommendations via mobile ads (Source: McKinsey). Therefore businesses should use customer data to segment and target customers via online personalized recommendations, offers, and messages to increase conversion rates, sales, and customer loyalty. In fact, they should embrace disruptive mobile advertising tools like moLotus to send hyper-personalized ad content to their customers for better engagement and revenue generation. moLotus goes to the extent of tailoring the brand's message content exclusively on customer name and with relevant customer data.
Mobile ads are highly automated compared to other forms of digital advertising. Mobile advertising offers you the opportunity to transform every aspect of your ad creation and delivery into a fully automated system. All you need to do is embrace the right tool and technology like moLotus to create an end-to-end automated ad campaign and you are done. By automating your campaign, you can choose to earn more in the form of high margin revenues and profits. As marketing automation technology continues to evolve, the breakthrough automation capabilities of tools like moLotus are meeting the monetary expectations of advertisers. moLotus can automate the entire customer-related process right from lead generation, customer onboarding, customer support, loyalty, feedback and more.
10. Loyalty & Rewards
Profit maximization is the ultimate aim of loyalty campaigns and mobile loyalty ad campaigns can do wonders in this regard. Studies show that loyal customers are often ready to spend easily on your products and services than new customers. Mobile ads have disrupted traditional loyalty campaigns via innovative tools like moLotus, Loyalty plus, etc. For instance, moLotus offers the best ad campaigns delivered to the customer’s messages inbox for special occasions like birthdays, anniversaries, reminders, and festivals that are custom-branded with options for name, greeting, reward, call-to-action for each customer.
11. Real-time Performance Analysis
Well managed, analysed and optimized ad campaigns contribute significantly towards top-line and bottom-lines. Mobile advertising platforms are enabled with more effective real-time ad tracking and analyzing features. Mobile platforms like InMobi, moLotus, etc. are well-equipped with real-time progressive trackers. These tend to manage, analyze and optimize the campaigns. Research shows that top brand advertisers are optimizing their ad performances via moLotus’s real-time tracker and earning considerably via mobile ad campaigns.
Definitely, mobile video advertising leads to super-profits. Ad platforms like moLotus are already assisting brands in creating innovative ad campaigns and enabling them to maximize revenues and profits this year. Gain a competitive edge over your existing market competitors via mobile video ads in 2021.
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About the AuthorStephen Taylor
Joined: August 26th, 2020
Articles Posted: 36
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