ECommerce Website Builders and Other Online Tools Your Business Should Be Using

Posted by Lilly Bishop on April 9th, 2021

A business’s website is one of its greatest assets in today’s increasingly digital world. For a product-based business, this tool could have even more benefits than you’ve realized if the right features are being integrated.

Online Shopping

Allowing customers to shop for products online is great for a business’s bottom line. It can expand customer bases beyond people for whom brick and mortar locations are convenient and draw in consumers who prefer the ease of online ordering to conventional shopping.

Making a website online shopping-friendly brings with it a host of challenges. Customers need to be able to add items to their cart, get tax and shipping estimates appropriate to the region they’re purchasing in, and pay with a variety of methods like debit and credit cards or services like PayPal, GooglePay, and Apple Pay. Using ecommerce website builders, many of which have free versions that still offer high levels of functionality, will help ensure that all these critical features work properly on your site and make for a pleasant customer experience.

Website Analytics

Understanding who is visiting a website and how they’re interacting with it once they’ve landed has far-reaching implications for how a business should be operating. Analytics help track and break down statistics such as the number of visitors a site is receiving, how many of those visitors are new versus repeat visitors, where they’re logging in from, and which pages on a site they’re spending the most time on.

Knowing how many of a site’s hits are from new customers versus repeat ones and where the hits are coming from can inform decisions about marketing and promotions. If all the visitors are returning ones, it might be time for a marketing push, such as a special promotion for customers who refer the business to friends and family.

Social Media

There’s a large portion website builders for ecommerce of the public who are not consuming traditional advertising media. One of the best ways to reach this audience is to create a social media presence for your business that they can engage with. Platforms like Instagram are great for visually showcasing products, and it’s easy to include links back to your site and advertise promotions using posts. Other popular platforms like Twitter allow personalized communication with the customer base, something younger consumers appreciate a great deal. Many social media sites can be easily integrated with existing e-commerce platforms.

Get the most out of your business’s online presence and leverage it with the right tools to grow your customer base and provide them with the best online shopping experience.