Digital Marketing - A Good Career Options

Posted by Ekwik Classes on April 10th, 2021

(1) SEO Manager

As an SEO manager, you will look after the company overall SEO strategy from scratch to End. Your main motive is to improve the company ranking in search engines, most importantly Google. Your responsibilities will vary as situation but you will have these:

Web marketing

Web analytics

Content strategy planning

Developing a social media strategy

Organizing campaigns to improve search listings results

Developing a keyword strategy

Qualifications

Atleast a bachelor degree is needed, and generally a minimum of two years of SEO experience.

(2) PPC Manager

As a PPC marketing manager, your job will be to analyze and look after pay-per-click campaigns. You will hold responsible for creating client campaigns in Google Ads and on Facebook, and Instagram. You will particularly handle:

Audience targeting and keyword selection

Writing copy

Running A/B testing

Data analysis

Increasing traffic and reducing ad spend through optimization

Qualifications

At least a bachelor degree in Marketing, Digital Marketing, or relevant field, and a certification in Google Ads.

(3) Blogger

As a blogger, your primary motive is to write, edit, and publish content/articles to a website or blog. Your goal is to drive traffic to the website or blog by writing content/articles that is genuine to and educational for the reader/viewer. Your specific duties/job will include:

Promoting products from affiliates

Writing & researching articles

Providing helpful tricks and tips to readers

Pitching ideas

Keeping up to date on social media trends that are relevant to the business

Maintaining the brand image and tone in all posts

Promoting the brand through social media

Working with the SEO team to implement keywords

Qualifications

For any in-house blogging positions with bigger companies, you may require a bachelor's in English, Journalism, or Communications. However, digital marketing is a freelancer game, and anyone with a knack for putting words together well and synthesizing information can become quite successful.

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