Fusion one marketing news summary from 16th to 31st MarchPosted by Fusion One Marketing on April 10th, 2021 Hello guys, we are here again to share some useful blogs and information with you. Hope the information given in our blogs will help you to reach your business goals. So, let’s start. 18th March
Chatbots vs. Live chats: Which should your business use?
Today, we will discuss two options: Chatbots vs. Live chats and which is the best service for your business. When you visit a website, you need that your answer should be answered immediately. A chatbot is a robot and live chat is a service where a real human being answers your questions. Giving immediate answers to your customer question is the best way to get leads and providing better customer service. The best thing about chatbots is that it is always available to answer your questions. On the other hand, a live chat is a real-time communication. It is a more convenient way of communication. The good thing about a chatbot is that it can carry on a conversation for several hours without any help from a human. Chatbots are very quick and give definite answers to simple questions. If your customers need a detailed explanation then live chat is better. Next is the wait time. If your business needs to respond to customers quickly, a chatbot is suitable but if your customers are not time-sensitive and want to talk to a real human, then live chat is suitable. Next is availability. A chatbot can stay online 24x7. If you are in a business that is emergency-related and need a quick response then chat is efficient. Number four is conversion. Live chat is a wonderful marketing tool because your customers can chat with someone and they can be persuaded to buy from your website. Last is cost-efficiency. So, live chats can reduce your cost because a live person can manage several tasks at the same time. They can answer the phone, attend the live chat, and can manage emails. Chatbots can also lower the cost but it all depends on your business needs. Click here for a full article https://fusiononemarketing.com/chatbots-vs-live-chat-which-should-your-business-use/ 22nd March
What E-A-T Means for your SEO Google sets quality standards for ranking websites and information. It takes into account three important things: expertise, authoritativeness, and trustworthiness. This is also called E-A-T. In 2015, Google released its search quality evaluator guidelines. The guidelines introduced about three important keys to how Google evaluates web pages and how they differentiate high quality and low-quality content.
YMYL is the content that directly affects the reader’s health, finances, safety, and happiness. Google has given topics for YMYL that are evaluated for E-A-T. Therefore, it is an important part of a business’s SEO strategy. Let’s discuss E-A-T Expertise: The content should be created by a subject matter expert which means a high level of knowledge or skill in a particular field or subject. Therefore, formal expertise is necessary for any YMYL related content. Authoritativeness: It is defined as having generally recognized authority. Authoritativeness is about your reputation. Google researched and evaluates authority based on reviews, news articles, references, and other credible information related to your website. Trustworthiness: It means people can trust you to provide legitimate, accurate, honest, and true information. Google rates this by the transparency of the page. E-A-T is not a ranking factor traditionally but it is an important piece of the ranking puzzle. You can improve your E-A-T by building backlinks, updating your content, posting fresh and new content, acquire new reviews, list your expertise, list your contact information on the website, and hire experts. Click here for more information https://fusiononemarketing.com/what-e-a-t-means-for-your-seo/
25th March
5 SEO Myths Debunked There are many SEO myths and we will discuss some common myths to help you understand if there is any truth behind them. The number one myth is results are instant. Results are not instant. It takes time to build up equity in your business. If someone promises you that they can give instant results do not believe it because it is not true. Number two is ranking number one should be your first goal. The main goal should be to satisfy your customers. You should provide them with the required information so that they visit your website again and again. Number three is that you only have to SEO once. This is not true because it is important to update the content on your website, images on your website, and add fresh content from time to time. Therefore, you also have to do SEO timely to gain customers' attention. SEO changes and you have to apply this to your website. Number four is you only have to target keywords. But SEO is not just about keyword targeting. Do not overstuff your content with a single keyword but add relevant content and keywords so that people can find you easily. Myth number five is your mobile site does not impact SEO. It is wrong because Google has started ranking a website on the mobile version from 2020. More and more people are searching on their mobiles rather than desktops; therefore, the mobile version does impact your business. Click here for more information https://fusiononemarketing.com/5-seo-myths-debunked/ 29th March
Reputation management: What it is & do you need it? Reputation means “the beliefs that are generally held about someone or something”. A good reputation is important for your business to attract new customers. Reputation management means managing how customers perceive you online. You can maintain a positive online reputation by: Assessing the situation: You can assess the situation by doing a Google search of your brand online. Are your search results positive or negative? Monitor your search results: Carefully monitor what is being said about your business online. Respond to customer’s comments whether they are negative or positive. Try to solve customers’ problems and avoid repeating them in the future. Create positive content: Generate positive content for your business Focus on your brand: Focus on what you can do to make your business perform better. You have to monitor online reviews, address content or customer feedback that could damage your reputation, and employ strategies to prevent and solve problems that could affect your business reputation. Negative reviews can directly affect your sales. If your business ever experienced negative reviews, you should learn to deal with them. You can take the help of reputation management to deal with the negative reviews. A company uses review management tools. Fusion one marketing offers many ways to improve the customer experience and gather online reviews. Click for the complete article https://fusiononemarketing.com/reputation-management-what-it-is-do-you-need-it/
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