About Keywords: Everything you need to know – Part 1

Posted by ranadivya on April 12th, 2021

It’s the 4th consecutive blog about keywords, and we are yet to discuss the behavioral and external factors of keywords.

Therefore, this post is solely dedicated to exploring uncovered features about keywords.

What you will learn in this post,

•  Are SEO keywords case-sensitive?
•  Can SEO keywords be phrases?
•  Is it good practice to use a competitor’s name as a keyword?

We all know what keyword optimization is?

-It is the process of optimizing keywords to rank higher in search results like Google.

But the question now is, what are the factors that we pay no or least attention to?

Have you ever discussed something about the case sensitivity or capitalization of keywords?

I agree it does not make any difference, yet it is advised to be aware of it!

And also the reason why this post has risen.

Let’s see the information on the lesser-known information of SEO keywords!

Relevant: SEO Vs. SEM: Which Should You Adopt And Why?

Are SEO keywords case-sensitive?

The ideal phrases are not case-sensitive. In other words, if you use a keyword, it need not be case-sensitive.

For example, if you want to write a post on “How to write a blog” and say write a blog is the keyword. Google will anyway crawl the page even if you write the keyword as;

1. write a blog
2. WRITE A BLOG
3. Write A Blog
4. Write a blog

In all essence, this keyword can be in lower case or uppercase, or the first letter capitalized. That is to say, it is not going to affect your ranking unless the chosen keyword is good and justifying your niche.

Relevant: How SEO helps your business grow?

Can SEO keywords be phrases?

If you are looking to build a keyword-driven business the right keyword is critical to your strategy. However, you don’t want to pay for a keyword opportunity that doesn’t lead to a sale. And this is where you need to start thinking about doing some keyword research and using phrases.

Subsequently, you can use keyword phrases along with the focus keyword. As a result, this helps to reach a wider audience who search for multiple keywords on search engines.

Above all, ideal keywords should include;

•  A Target keyword
•  Equivalent or relevant keywords
•  Right keyword, and
•  Phrase k (Multiple keywords)

Most importantly, they all have to be easy to say and the words used must be of decent search volume.

Know this: This tip is about keywords, if the keywords are not good, it can reduce their search rank by over 40%.

Is it good practice to use a competitor’s name as a keyword?

This is the most frequently asked question.

Can I use a synonym of my competitor’s name as a keyword?

Yes! You can use the competitor’s name as a keyword. But before using it, research the keyword.

Moreover, the research should include;

•  If the keyword is going to benefit your business
•  The volume search should be a minimum of 500
•  The SD score should be between 0 to 50
•  The competition should be between low to medium

If the answer to each question is yes, you can use the keywords certainly.

Pro-Tip: Your competitor’s trademark or logo should not be present anywhere on the content. If you do so, that might put you under copyright issues.

Know this: SD stands for Search Difficulty which shows the difficulty level to rank on Google.

Conclusion

This was everything about keywords. To sum up the article, your keyword research should include all the technicalities of searching the right and SEO keyword as mentioned above.

And it makes no difference on the ranking whether the focus keywords are case-sensitive or not. In other words, either way, google throws the results and considers your blog.

In the same vein, append phrase keywords that have more than two words and up to five words. Consequently, this helps you rank on the search engine and reach the target audience and increase sales.

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