Brand Management Tips for Entrepreneurship in Africa

Posted by Alex Smith on April 12th, 2021

If Jack Ma sees a thriving future of entrepreneurship in Africa, it is not without reason. The business magnate, investor and philanthropist has created the Africa Netpreneur Prize and the Alibaba eFounders initiative to identify and support 100 African entrepreneurs. The news on Entrepreneurship Africa (March 02, 2020) with the World Economic Forum says a lot about the opportunities in the continent.

If you are chasing your entrepreneurship dream in Africa, you should learn some proven tips that most of the Brand management consulting companies follow to help their clients seize the opportunities lying ahead and contain the winter blues.

1. Start Right

The right beginning can make a lot of difference. It is no more different than launching a satellite. You need proper planning, strategy, and execution to launch your product and service in the market. Make end-to-end planning from getting the audience in the virtual and real-world to concluding the meeting with a vote of thanks.

The mission may ask for organizing special events, workshops, and conferences, where you can invite your target audience, talk about their challenges and provide a solution in an interactive manner. Citing the multi-dimensional challenges involved with a product launch, most of the entrepreneurs prefer going with a conference and event management services company.

2. Position Brand Correctly

Let your audience know what you really do and how your endeavor – product or service – can make a difference in their lives. It starts with strategic brand communication and management. Though the internet has made the world more accessible than ever, brands often go wrong in positioning their products in front of the target audiences. You need to position your product and service as the solution to the problems of your audience, both in the digital and virtual world.

3. Respond on Time

Value time! You must be doing it for yourself, but it is equally important that you do it for your audience as well. Respond to every query, order, feedback, and compliment on time. This instills a sense of being privileged, cared and valuable. Any casual approach may lead to dissatisfaction, and the extreme may see customers or stakeholders venting out their voice on social media, which is something you would never like.

If you are running short of time, it is good to hire a marketing communication professional with a great eye for detail, truly organized, and an excellent researcher. The person should be ready to take on any new challenge energetically.

4. Brand Reputation – No Casual Approach

According to the African Development Bank, 22 percent of Africa's working-age population is starting businesses. However, most of them make mistakes when it comes to glorifying brand reputation with their casual approach toward hiring one of the top Brand management consulting companies in Africa. With customers staying in a hyper-connected world, you cannot stop them from expressing their voice. Hence, the only option is to care about your brand's reputation.

Brand is abstract, but it is powerful enough to help consumers distinguish between the good and bad and the fake and genuine. If you happen to see any negative thoughts from any of your stakeholders, respond to them on time, and swing in action with the right strategy for brand reputation management. Remember, a stitch in time saves nine.