Loyalty Management Market at A Highest CAGR of 23.6% by 2027

Posted by nileshdbmr on April 13th, 2021

Loyalty management market is expected to grow at a CAGR of 23.6% in the forecast period of 2020 to 2027. Rewards are being designed for the customers for past purchase and also provide incentives to them with an objective to influence them to make a purchase in future. Reward programs focuses more on providing strong value to the customers followed by improved customer penetration, retention and cross selling.

Due to the increasing focus on management of customer experience, proliferation of technologies related to mobile and rising use of digital cards Technological advancement in mobile technology acts as an opportunity. Stringent government regulations and complexities in data synchronization are the factors restraining the loyalty management market. A data security and privacy issue is one of the challenges faced by the market.

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Key Market Competitors: Loyalty Management Market

The major players covered in the loyalty management market report are Oracle, SAP SE, IBM Corporation, AIMIA Inc., Comarch SA., Bond Brand Loyalty Inc., Brierley+Partners, Epsilon, ICF Inc., Kobie Marketing, Inc, TIBCO Software Inc., Bond Brand Loyalty, MicroStrategy, Inc.,  Apex Loyalty, FiveStars, Sailplay, The Lacek Group, Paystone, Capillary, Annex Cloud among other domestic and global players.

Market Segmentation: Loyalty Management Market

•          On the basis of component, loyalty management market is segmented into solutions and services. Services are sub-segmented into professional and managed services. Professional services are further segmented into consulting, implementation and support and maintenance.
•          Based on deployment type, loyalty management market is segmented into cloud and on-premises.
•          Based on organization size, loyalty management market is segmented into large enterprises and small and medium-sized enterprises.
•          Based on operator, loyalty management market is segmented into business-to-business and business-to-customer.
•          Based on application, loyalty management market is segmented into web and mobile.
•          Based on vertical, loyalty management market is segmented into BFSI, aviation, automotive, media and entertainment, retail and consumer goods, hospitality and others.

Focus of the report

• CAGR values in the market for the forecast period
• Key trends in the market place
• Major players and brands
• Historical and current market size and projection up to 2026.
• Detailed overview of parent market
• Changing market dynamics of the industry