FACEBOOK AND 7 NEW WAYS TO USE IT IN INBOUND MARKETING

Posted by james on April 13th, 2021

Facebook has announced seven CALL TO ACTION buttons (which call to download premium content in exchange for data) for business pages that will facilitate the way of doing business  for brands.

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A fact that benefits the promotion of brands, contrary to the changes that it announced in November, when it was advised on its For Business page that very soon some content would be hidden in a certain way, so that organic reach would be significantly affected. .

This forces companies to rethink their strategies: either they do Inbound Marketing and develop valuable content or they will have to pay for what they publish if they want to get traffic.

For agencies like GROU, that offer Inbound Marketing services in Mexico, this is excellent news.

The buttons that Facebook will add in a few weeks in the United States and in 2015 throughout the world will help companies interact in a simple and more dynamic way than before, since they invite users to take concrete actions.

THE BUTTONS THAT WILL BE IMPLEMENTED SOON ON FACEBOOK IN FAVOR OF DIGITAL MARKETING ARE SEVEN:

1. Book Now (book now)
 

2. Contact Us (contact us)


3. Use App (use the app)


4. Play Game

5. Shop Now (buy now)


6. Sign Up (subscribe)


7. Watch Video (see video)

Dollar Shave Club , a company that has used the “Sign Up” button as a test for three weeks, reported an increase in new users 2.5 times more than with any other method used before to add followers to its fanpage .

This Facebook update, according to its official announcement, has the objective of guiding the pages to their business objective and guaranteeing results with inbound marketing, which is a more innovative and less invasive strategy of user privacy.

This is a change that, in a certain way, counteracts the impact that brands will also suffer at the beginning of January 2015 when the modifications to the algorithm that will affect company and celebrity pages will be implemented, which practically forces brands to pay for their ads if they want to reach a large audience as they do now organically.