What is SEO and how does it work?

Posted by Avenir Stories on April 14th, 2021

There are a number of ways to market and promote your business, but using SEO, Search Engine Optimisation to rank highly in search engines like Google is one of the most powerful, highest ROI generating, and impactful ways to get more leads and sales. Let’s discuss what is SEO and what a leading SEO company does to help you market your business.

First things first: What is SEO?

SEO or search engine optimization is an advanced process of optimizing your brand’s website to get targeted traffic, attention, and clicks by ranking in search engines. When you are able to successfully rank on Google by using the best strategies and keywords provided to you by the best SEO agency in Delhi, Avenir Digital stories, you’ll eventually earn more clicks and that’s about it.

Why Is SEO Important?

Before the world became entirely internet-driven people used to gather information and address top brands and companies through newspapers, magazines, personal networks, etc. but as soon as the search engines become popular, our search has been revolutionized and updated, Google alone gets over 3.5 billion searches every day. Whatever we are looking for we can easily check it online by typing related keywords and you get the top results. The websites that you see on the very first page are the ones that have utilized the best use of SEO and are now ranking on top.

For example: Say for instance people are looking for shoes or clothes, they’ll simply type shoes and clothes, and if you want your website is selling such products so to rank on top amongst the top-ranked pages you need the correct and effective SEO services that we at Avenir Digital Stories provide.

How does SEO Works?

An expert SEO company in Delhi like Avenir Digital Stories would go through your website and analyze all the relevant factors needed and soon after they’ll conduct all of these techniques to deliver you the results that you need:

Step 1: Keyword Research

The experts undergo systematic keyword research and provide you with popular keywords that are related to your products and services that can attract your target audience.

Step 2: Content Creation & On-Page Optimization

They provide high-quality and trendy content that is currently ranking to generate more traffic and sales.

Step 3: Off-Page Promotion and Link Building

They generate a link from another website to imbibe confidence and the trustworthiness of your website.

Step 4: User Experience & Conversion Rate Optimization

They help you simplify your website in such a way that it remains unique and engaging enough to attract an audience as well as intuitive enough to let them use it easily.