Image Optimisation and Its Role in Website’s Speed

Posted by Brandconn Digital Pvt Ltd on April 14th, 2021

The speed of the website matters a lot in terms of its search engine ranking, its revenue and most importantly, its conversion rate. This applies on all kinds of websites, but more on e-commerce websites because millions and millions of images and pictures could be there. Experts of website design services Darlington say that the speed of these websites can be increased significantly with the help of image optimisation. This optimisation involves so many steps and we have covered the most crucial ones here in this article.

Use High-Quality Images

The following things can be done as a part of using high quality images

Use Stock Photography

There is no compulsion as such to be a professional photographer or hire one to get images for your website. The best step is to use stock photographs from websites, where they are freely available. You can simply download them, optimise them as per your commercial requirements and upload them. The images on most of these websites are present in JPEG form and you will have to compress them to ensure that they don’t slow down your website at all.

Take Your Photos

The problem with the pointer above is that you just cannot use stock photos to illustrate everything on the website. In some situations, you might have to use your own images and for this, you can actually click your images on your own. However, there is nothing to panic about and you don’t need a very high quality camera for the same. You just have to ensure that the image’s resolution is as per your website’s requirement so that they don’t slow it down.

Graphics

A number of softwares and apps are available for use on the Internet for those searching or something that is more graphics based. Experts of website design services Darlington say that they can be used very easily to create photos, info graphics, etc., with font overlays. For those looking to create logos, these experts recommend LOGOCREATOR.

Choose the Correct File Type

To ensure that the speed of the website does not get influenced by the images, it’s always very important that the correct file format is chosen. Experts involved in offering website design services Darlington recommend using JPEG formats better known as JPG and even PNG format, as they have more merits as compared to others.

Save and Upload Photos in JPGS

Mostly web design agencies and experts of web design company Darlington recommend this format and use it because it can handle colours and sharpness really impressively. At the same time, the size of the files will also be small enough to not interfere with the speed of the website. 

Save the Flat and Large Area Colours in PNGs

For images, info graphics and designs with lots of text, the best format as recommended by the experts of website design services Darlington is the PNGs. This format is for high definition images and the files could be unexpectedly larger in size, and used in the websites only after proper optimisation. They ensure that even after image optimisation, the images don’t lose their sharpness and even after zooming, the pictures continue to look crisp and sharp.

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Brandconn Digital Pvt Ltd
Joined: March 18th, 2021
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