North America Pet Food Market - Growth, Trends, COVID-19 Impact, and Forecasts (
Posted by Statzy Market Research on April 17th, 2021
Most of the consumers in the market grappled with the onset of the Covid-19 pandemic, in terms of stockpiling pet food products, by switching to the e-commerce retail platforms after being compelled by several restrictions levied on the brick-and-mortar stores and the disruption of the overall supply channel, in general. However, major players have shifted their focus from retail stores to e-commerce platforms by increasing their investments in developing own websites. Hence, this pandemic doesnot affect much on this market.
Rising humanization of pets and awareness of pet foods with high nutritional benefits have affected consumer purchasing decisions. According to the American Pet Products Association, 67% of United States households own a pet in 2019-2020, which is equivalent to 84.9 million homes and is anticipated to rise further during the study period.
This indicates the rising opportunity for pet food as the pet ownership trend in the market studied is increasing. The rise in the number of millennial pet owners and the shift in the way pets are viewed which directly driving the pet food market growth. The online retail channels represent the fastest-growing segment for pet food sales in the region owing to the convenience factor for the purchase of pet products. Mars Inc, Nestle SA (Purina), Colgate Pamolive (Hill’s Pet Nutrition) and J M Smuker Big Heart are some of the prominent players who are operating in this market
Key Market Trends
Rising Trend of Pet Humanization
The pet-loving lifestyle of the millennials and X generation is changing the way pets are being treated. Growing ownership of pets is largely due to change in culture and technological advancements such as online purchasing choices are some of the factors driving the pet food market in the region. Additionally, the pet humanization trend has led to an increase in health consciousness and has generated demand for pet food. According to the American Pet Products Association, the number of households owning pets is rising over the years. In 2019, there were 63.4 million households owning dog and cat was 42.7 million. An increase in the number of pet owners and the growing tendency towards healthy food is driving the market.
Increasing Consumer Spending Drives the Market
Pet owners growing fondness for the pets is making them spend more on healthy pet food products. Spending on pet food continues to make up the majority of dollars spent in the industry. According to the American pet product association, in 2020, pet food recorded the highest sales by reaching a value of USD 38.4 billion.
Within the pet food, sales of dry dog food segment rank highest followed by wet and dry cat food. According to American Pet Product Association, for the financial year 2019-2020 basic annual expenses for dog and cat food was USD 259.0 & USD 228.0 and on food treats for dog and cats was USD 76.0 & USD 58.0 respectively in the United States. Increased spending on food has driven pet food sales in the United States market.
Competitive Landscape
The North America pet food market is consolidated with the top global players occupying a major share in the market. The major players in the market include Mars, Inc., Nestle Purina Petcare Company, Colgate-Palmolive Company (Hill's Pet Nutrition, Inc.), The J.M. Smucker Company Nutro, Harringtons Pet Food, and Blue Buffalo Pet Products, Inc., among others.
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