Content Marketing Trends 2020

Posted by danishjames on April 18th, 2021


Content marketing is a type of marketing in which content is created and published on different platforms to reach a particular audience. It can be done in various forms such as videos, blogs, posts and so on. Content marketing is used by both small and large companies to inform the public about their product or services. Successful companies always have a strategy, you should have one too.


There are so many reasons why you need content marketing, here are some

1. Increases Engagement-The good thing about content marketing is that it increases engagement with the audience. People can like, comment and share your content with their friends. It's a good way for the audience to learn more about your brand. Your audience is can ask questions and you can answer them.

2. Increases Brand Awareness-More people get to know about your brand through content marketing. Eg.there are millions of people on social media, sharing your content constantly on social media will make people aware of your brand. If you want to reach more people in a short period, you can promote your content. Remember people only buy from brands they know and trust. If they have never seen your brand online, they consider you not to be trustworthy. If you are struggling with how to go about content marketing, you can always look for an agency in your city to help you.

3.Builds Trust-When you create content consistently, your audience slowly begins to trust you because they know what you are about. When they can reach and interact with you, they slowly form a relationship with you. The more quality and useful content you create, the more they trust and are willing to even recommend you to their family and friends. Before you realize it, you have a large audience that might end up turning into potential customers.

4.Content Generate Leads-Since your audience knows what your brand is all about, it is easy for them to purchase your products provided you keep sharing useful content. They may not want to purchase your products right away but they will always have you in their minds and when the time comes, you will be their first option. You can also include a call to action (CTA) on your content which can be a line between someone being a potential customer and a customer. Some call to action (CTA) include sign up, subscribe, call now, etc.

5.Good for SEO-It will help you in SEO as it will increase your presence and visibility online. When you create and share content regularly, it means you have established an online presence and people can find you on the internet. Once you can be found on search engines, your website traffic will increase which will lead to your website having a top position on the search engine result pages(SERPS).

6.It Shows You Are An Expert- You get to show the public that you know what you are talking about and that you are an expert in your field.No one wants to purchase from a brand that doesn't know what they are about. Every time you are creating new content always remember you are telling your audience how good you are in your field. Content Research You are judged by your audience based on the type of content you share. People are constantly looking for solutions on the internet and don't waste time on one brand. If they are not satisfied with what you are delivering, they will quickly go to your competitors. Like they say, first impressions matter.

7.Content Marketing Helps You To Stand Out-The internet is filled with so many companies that can sometimes make it difficult for customers to choose from. Through content marketing, you get to show the public what makes you different and unique from your competitors. You can emphasize your services and what have that makes you stand out from your competitors. For eg, you can choose to have your style in your content, this, however, will depend on the nature of your business.

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Joined: December 8th, 2019
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