Most Sleeve Labels Are Based On Advanced Security Features

Posted by Indrayani Pande on April 19th, 2021

Sleeve labels are widely used on almost all types of fast-moving consumer goods and can be classified into shrink sleeve labels and stretch sleeves labels. Shrink label is made up of plastic and polymer products whereas are a full-body label that offers 360 coverage. Shrink sleeves labels are highly durable and ideal for food & beverage and pharmaceutical packaging products. Among these two, shrink label is an ideal one and gaining huge traction because this label offers numerous opportunities to innovate the packaging of the product. Moreover, the sleeve label uses flexographic and gravure printing technology and is becoming the go-to choice.

The growing number of choices available for the customers for choosing products indirectly causing manufacturers difficulty in differentiating the product with competitors. Hence packaging especially sleeve labels play prominent role in product visibility. It also helps in improving the aesthetic appearance of product. This is primarily beneficial to the manufactures who want their products to be easily recognizable and attractive. The changing consumer habits and growing inclination towards packaged goods is estimated to be the key reason for the growth of global sleeve label packaging. The wide application sector such food and beverages, pharmaceutical, cosmetics, home care and personal care products and increasing product categories within the mentioned application sector are the factors which are estimated to affect the growth of the global sleeve label market.

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