Association Management Software (AMS) Market - Introduction
Association management software is a platform majorly used by professional associations to manage the operational activities such data storage and management by organizations functionality. This platform is used to manage and create conferences, manage the website content, education programs, and networking events.
Several non-profit organizations are using association management software to store contact names, phone numbers, email addresses, individual addresses, and donation specification details.
Association management software is used in organizing events, to prepare an email list for promotions, and to track the interest of donors and members. Non-profit organizations adopt AMS software for dues management, fundraising management, email marketing, financial management, and online payment processing and reporting.
Association management software helps organizations to manage and increase membership and also increases the donors for the organization with the help of marketing channels.
Solution providers are offering a mobile based platform for association management Software to enhance the user interface, which is expected to increase the demand for the software.
Major Key Players of the Association Management Software (AMS) Market are: netFORUM (Community Brands), GrowthZone, MemberClicks, LLC, TOPS Software, LLC, and Cvent Inc.
Key Drivers of the Association Management Software Market
Increasing demand for software platforms to automate administration tasks such as information collection of members, dues, and events processing registrations are expected to drive the growth of the association management software market. Solution providers offer cloud based platforms to secure the enterprise data and allows users to access information from anywhere. The cloud based solution is expected to boost the demand for association management software during the forecast period.
Adoption of new technology is anticipated to create business opportunity for solution providers to offer the solution for easy registration, information access, and member management.
Availability of different open source software versions expected to hinder the market
Several companies are offering open source platforms for businesses and organizations to manage financial details, and data management of employees and donors which may restrain the market growth of association management software.
Small scale organizations adopt the free version available on the internet to manage organization functions and to reduce operational expenses.
Global Association Management Software Market, by Component
Software
On-premise
Cloud Based
Services
Professional Services
Managed Services
Global Association Management Software Market, by Enterprise Size
Small & Medium Enterprise
Large Enterprises
Global Association Management Software Market, by End-user
Non-profit Organization
Commercial
Government
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About the Author
Katheine Silway Joined: April 6th, 2021 Articles Posted: 102
