How To Get Best Corporate-Event Shots?

Posted by Sam Gibson on April 20th, 2021

Shooting corporate events is the best way to maximize income. It is the art of capturing the corporate executives who are gathered to share their knowledge and experience. Some corporate meets are very formal, while some are quite casual; it entirely depends on the culture of the organization you are working with. If you are new to the corporate photography business, it might be difficult for you to get the right corporate shots. It is because corporate events are not preplanned, like weddings or other occasions. In business meetings, it is a bit hard to predict what would happen when. Being a savvy photographer, you need to be attentive all the time to seize the right emotions and moments. 

There is no doubt that shooting corporate conferences, meetings, seminars, dinners, etc., is an arduous gig. You have to be very creative and skillful to come up with great corporate event clicks. The other big challenge of this profession is to find the right photography clients, who pay well. But remember, the highest paying photography customers also expect excellent work from you. So, to get repeat business from great clients, you have to refine your corporate photography skills. 

It is not possible to cover all event photography tips in a single article. But we have tried to include the key points in the following list that can help you create enticing corporate event shots.

• Know Your Client

Before planning anything for the following corporate event, it is vital to know the client’s needs. Listen to your clients' wants carefully and patiently. Do not hesitate to ask crucial questions from the client like: Do you need formal or informal shots? Which delegates are required to capture? and so on. Also, you have to understand the culture of the organization you are going to work with. Read about the company from its official website and review sites. Talk to the employees and know the company's success story. It will surely help you to live up to the client’s expectations. 

• Identify Your Goals

After discussing the key points with clients, the next step is to identify and set your goal. Knowing where the client will use the event’s shots will help you to decide your goal. Some business owners use the corporate event’s photographs on social media platforms like Facebook, Twitter, etc., just to promote their company, while others need event clicks for banners and posters. So, plan your shoot accordingly. 

• Understand The Venue

It is vital to visit the event venue a day before the shoot. It will help you to know lighting conditions and decide the right camera angle for the shooting photos. Besides this, it allows you to find out the best place to keep the gear and props. Visiting the venue before the event also reassures you to imagine what is about to happen and actually needed for the shooting. Also, don't forget to ask the client about the speakers on the priority list.

• Craft A shots List

It would be best to craft a list of essential shots before the event to make your photography client happier. You can build a "must-have" shots list by keeping customers' preferences in mind or discussing with them. But, some business owners do not have much time to talk over the essential-clicks. In such a case, you should focus on the following key shots while photographing the corporate event:

• Candid clicks of participants

• Posed clicks of speaker

• Posed shots of big-personalities

• Posed shots of participants

• Candid clicks of big-personalities and delegates

• Take Multiple Shots

Event photography is more complex than other photography genres, as you do not get a second chance to capture a particular expression. The great corporate photographer always takes many shots of a specific moment. So that if one is not well captured, then the other can be used. You can use this strategy to give the best outcomes to the client. 

• Prepare Yourself To Work In Low Light

Yes, natural light indeed is the best for shooting. But most of the corporate events take place indoors; you will rarely find sunlight there. So, my dear friend, prepare yourself to shoot in low light conditions. Take the necessary equipment and artificial light sources to get outstanding shots. You can use a flash softbox to minimize the harshness of the artificial light. The softbox is attached with the camera flash to make light softer.

• Carry The Best Equipment

You can't become an expert corporate event photographer without investing in A-class camera gear and equipment. Buying a high-quality camera, lenses, batteries, memory card, cleaning kit, reflectors, and cases will definitely help you click amazing photographs. 

A Final Words -:

Corporate photography helps businesses strengthen their brand, which is not easy at all. The above corporate event photography tips can help you to take better photos at corporate events.